Brand branding
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Digital Branding
Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyze, optimize and measure the tangible result
Více informacíDisruptive Branding
Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and service
Více informacíAudio Branding
Create an audio language to support your brand identity with a step-by-step guide backed by real life insights and cutting-edge research.
Více informacíPersonal Branding For Dummies
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition,
Více informací22 Immutable Laws Of Branding
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book
Více informací22 Immutable Laws of Branding
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for
Více informacíViral Personal Branding: Marketing a Personal Brand, Building Buzz and Getting Your Dream Clients
Warning: This book could change your life and set you on a new path with your business. If you want to know how to spread an idea-and you are the idea-read this book. Every author, creative, and major marketing brand needs to ma
Více informacíBrand Leadership
The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands
Více informacíOnly Book You Will Ever Need on Branding
This no-nonsense book is for anyone who wants to create a winning brand without drowning in theory.
Více informacíBrand Mysticism
An edgy and irreverent treatise on the art of branding from the booze world's mastermind on the subject, Steven Grasse, “the punk-rock prince of smal
Více informacíBrand Against the Machine
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for comp
Více informacíCreating Brand Cool
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful e-c
Více informacíB2B Brand Management
This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to brandi
Více informacíStrategic Brand Management
The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have
Více informacíBuď svou značkou - Personal Branding, který ti sed(k)ne - Káťa Toholová
<p>Autoři knihy Buď svou značkou nastartují Vaši osobní značku z nuly na sto. Vysvětlí Vám, proč je budování vlastní značky důležité a kde a jak máte svůj brand budovat. Spojením Kátiny jemné novinařiny a velice empatického přístupu a Michalova Wall Street - hokejového přístupu “narovinu” vzniká kniha, která zodpoví čtenářovy otázky a vyburcuje ho k akci.</p>...
Více informacíBrand Strategy in Three Steps
Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integra
Více informacíBuď svou značkou. Personal Branding, který ti sed(k)ne - Michal Vydržel, Kateřina Toholová e-kniha
Autoři knihy Buď svou značkou nastartují Vaši osobní značku z nuly na sto. Vysvětlí Vám, proč je budováni osobní značky důležité a kde a jak máte svůj brand budovat. Jak se vyrovnat se strachem, s hatery a kritikou, jak udělat první krok i jak neztratit vůli pokračovat.
Více informacíUsing Semiotics in Marketing, How to Achieve Consumer Insight for Brand Growth and Profits Kogan Page Ltd
Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content....
Více informacíLiving Brands
Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examin
Více informacíFabric Long Parka Jacket Velikost: Malý
Fabric Long Parka JacketThe Long Parka Jacket from Fabric is the perfect fit for your outdoor collection, with its many features and simplistic design, the look is completed with the Fabric Brand. This is not one to miss.- Mens Parka Jacket- Full Zip with Press Stud Closure- Adjustable Drawstring Hood with Fur Lining- Front Press Stud Pockets- Zip and Press Stud Pockets o...
Více informacíArt of the Start 2.0
Fully revised and updated for the first time in a decade - Guy Kawasaki's iconic, bestselling guide for startups of all kinds. Now featuring the latest wisdom about social media and many other topics. A new product, a new service, a new company, a new division, a new organization, a new anything-where there's a will, here's the way. Whether you are an entrepreneur, intrap...
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