Advertising and new media
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Advertising and New Media
Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from Â
Více informacíAdvertising and Promotion
Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while us
Více informacíSocial Communication in Advertising
With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Fac
Více informacíNew Opportunities Global Beginner Teachers Book Pack NE - Mugglestone Patricia
Anotace: Media and advertising, Australian society, cross-cultural communication, Mount Everest, modern-life gadgets, people`s attitude towards money, solar energy, virtual tourism, dream houses...The list goes on. New Opportunities gives equal importance to all aspects of language learning through *grammar lessons that provide students with a solid base for learning *me...
Více informacíNew Opportunities Beginner Teacher´s Book Pack - Patricia Mugglestone
<p>Media and advertising, Australian society, cross-cultural communication, Mount Everest, modern-life gadgets, people's attitude towards money, solar energy, virtual tourism, dream houses...The list goes on. New Opportunities gives equal importance to all aspects of language learning through *grammar lessons that provide students with a solid base for learning *met...
Více informacíLichtenstein - Janis Hendrickson
<p>Meet the pioneer of Pop art in this introduction to Roy Lichtenstein, whose high-impact cartoon-based images exploded onto the art scene at the end of the 1950s and transformed the notion of fine art forever. Appropriating the form and content of mass media, Lichtenstein reveled in American consumer culture while elevating it for critique at the same time.</p&...
Více informacíInstagram For Business For Dummies, 2nd Edition
Put your best brand story in front of 1+ billion users! One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools--including shoppable posts, devoted business profiles, and advanced analytics--and you hav...
Více informacíHit Makers
NATIONAL BESTSELLER"This book picks up where The Tipping Point left off ." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKENothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each block...
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