Consumer behavior global edition
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Essentials of Consumer Behavior
This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based
Více informacíConsumer Behavior and Culture
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates cul
Více informacíAging Consumer
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies
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