Contemporary issues in marketing

Contemporary Issues in Marketing

Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in mark

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Contemporary Issues in Marketing and Consumer Behaviour Taylor & Francis Ltd

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing and online gaming. This popular text links marketing t...

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Contemporary Issues in Marketing and Consumer Behaviour Taylor & Francis Ltd

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing and online gaming. This popular text links marketing t...

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Contemporary Issues in Digital Marketing

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse.

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Contemporary Issues in Management

This book is for upper-level students, managers and academics who are interested in exploring the â€messy reality’ of the contemporary workplac

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Contemporary Issues in Childhood

This book provides undergraduate students with a comprehensive introduction to the influences and challenges that surround childhood, families and com

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Contemporary Issues in Leadership

This book describes concepts of leadership that range from self-leadership and transactional and transformational leadership to transcendental leaders

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Contemporary Issues in Development Finance

Contemporary Issues in Development Finance provides a comprehensive and up to date coverage of theoretical and policy issues in development finance fr

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Contemporary Issues in Heterodox Economics

Contemporary Issues in Heterodox Economics: Implications for Theory and Policy Action argues that heterodox economics has the ability to illuminate ap

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Contemporary Issues in Heterodox Economics

Contemporary Issues in Heterodox Economics: Implications for Theory and Policy Action argues that heterodox economics has the ability to illuminate ap

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Contemporary Issues in Development Economics

This brand new collection of articles looks at both traditional concerns in economic development such as aid, debt and the role of the IMF, but also a

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Issues in Contemporary American Journalism

Bringing together the diverse perspectives of over 20 leading journalism scholars, this collection provides an original insight into the history of Am

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Contemporary Issues in Perinatal Education

Providing essential knowledge and understanding that midwives, health visitors, nursery nurses and lay birth and early parenting educators need to del

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Contemporary Issues in Development Economics

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Contemporary Issues in Development Economics

Timothy Besley brings together a set of essays on themes relevant to the study of economic development written by leading authors. It covers a range o

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Contemporary Moral Issues

This Key Stage 4 text has been updated to match the GCSE specifications and emphasises the Citizenship element inherent in RE. Following the style of

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Contemporary Issues in Construction in Developing Countries

This volume challenges underlying assumptions and focuses on the distinct characteristics of construction in developing countries. In so doing it cons

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Contemporary Issues in Applied and Professional Ethics

The latest volume of Research in Ethical Issues in Organizations addresses a range of contemporary issues in applied and professional ethics. It is id

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Contemporary Issues in Business, Economics and Finance

Contemporary Studies in Economic and Financial Analysis (CSEFÂ 104) dedicates 16 chapters in articles and studies on Contemporary Issues of Business E

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Contemporary Issues in Work and Organisations

In a complex and interconnected world, work and organisations are rapidly changing. This book addresses key emerging issues in organisational and huma

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Contemporary Issues in the Early Years

A critical overview of key issues and areas within early years for those training or working in the sector, focused on policy and practice.

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Contemporary Issues in Learning and Teaching

This essential book explores the key issues faced by teachers in the classroom today to improve professional reflection and work towards best practice

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Contemporary Issues in Luxury Brand Management

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.

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Contemporary Issues in Tax Research Volume 3

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Ethics a Issues In Contemporary Nursing

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Issues in Curating Contemporary Art and Performance

By drawing together artists, curators, architects and cultural theorists, this title proposes fresh approaches to curating and ways of developing crit

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Contemporary Issues in Law and Economics

Law and economics is the field devoted to understanding laws and legal institutions using the tools of economic theory. This subject has become a main

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Fashion Marketing 3e

'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major ...

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Issues in Contemporary American Journalism Taylor & Francis Ltd

Bringing together the diverse perspectives of over 20 leading journalism scholars, this collection provides an original insight into the history of American journalism and issues that exist and have existed within the industry for decades. Issues in Contemporary American Journalism is recommended reading for anyone studying the history and evolution of journalism in the U...

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Issues in Contemporary American Journalism Taylor & Francis Ltd

Bringing together the diverse perspectives of over 20 leading journalism scholars, this collection provides an original insight into the history of American journalism and issues that exist and have existed within the industry for decades. Issues in Contemporary American Journalism is recommended reading for anyone studying the history and evolution of journalism in the U...

Dostupnost: do 90 dnů

Contemporary Issues in Luxury Brand Management Taylor & Francis Ltd

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation and changing consumer habits are creating a new competitive landscape where traditional strategies ...

Dostupnost: do 90 dnů

Contemporary Issues in Luxury Brand Management Taylor & Francis Ltd

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation and changing consumer habits are creating a new competitive landscape where traditional strategies ...

Dostupnost: do 90 dnů

Contemporary Issues in Quantitative Finance Taylor & Francis Ltd

Contemporary Quantitative Finance connects the abstract theory and the practical use of financial innovations such as ultra-high-frequency trading and cryptocurrencies. It teaches students how to use cutting-edge computational techniques, mathematical tools, and statistical methodologies, with a focus on real-life applications. Digital supplements including code and Pow...

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Contemporary Issues in Quantitative Finance Taylor & Francis Ltd

Contemporary Quantitative Finance connects the abstract theory and the practical use of financial innovations such as ultra-high-frequency trading and cryptocurrencies. It teaches students how to use cutting-edge computational techniques, mathematical tools, and statistical methodologies, with a focus on real-life applications. Digital supplements including code and Pow...

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Issues of Governance, Security, and Development in Contemporary Africa

This book provides compelling case studies of AfricaÂ’s struggles, accomplishments, challenges, and prospects in the critical and interconnected areas

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Contemporary Issues in Finance and Insolvency Law Volume 2

This two-volume work reviews why we should internationalise current cross border insolvency and how we could restructure laws to address inadequacies.

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Contemporary Issues in Finance and Insolvency Law Volume 1

This two-volume work reviews why we should internationalise current cross border insolvency and how we could restructure laws to address inadequacies.

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Methodological Issues in Management Research

Using contemporary examples of business and management research, predominantly within the context of India, this book offers numerous tools and techni

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Charity Marketing

This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing, to challenge students and researche

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Marketing Fashion

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process

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Tourism Marketing

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major the

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Marketing Wisdom

This book represents the work of some of the contemporary world leaders in marketing. With new ideas and nuances being discovered every day, it has be

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Controversies in Contemporary Advertising

A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversia

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Racism in Contemporary Germany

This book presents a critical and empirically informed examination of Islamophobia and related issues of racism and nationalism in Germany today, with

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Racism in Contemporary Germany

This book presents a critical and empirically informed examination of Islamophobia and related issues of racism and nationalism in Germany today, with

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Old Stories and Contemporary Issues in Films about Antiquity and the Middle Ages

This volume creates awareness among spectators about the differences between the past and the present, the importance of understanding the past-presen

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Contemporary Issues of Human Rights Protection in International and National Settings

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Critical Issues in Tourism Co-Creation

This edited volume seeks to go beyond the dominant business/management/marketing perspectives that focus on the co-creation of market value and innova

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Themes, Issues and Debates in Psychology

Themes, Issues and Debates in Psychology offers a thematic approach to the central topics, theories and areas of contemporary psychological research.

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Key Issues in Education and Social Justice

This second edition provides a contemporary overview of education and social justice, helping readers to understand and analyse the inequalities that

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Marketing Management and Strategy

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern

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Basic Marketing Research

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision ma

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Azerbaijan´s Geopolitical Landscape: Contemporary Issues, 1991-2018 - Shafiyev Farid

Anotace: Being located between the Black and Caspian seas, Azerbaijan has always been the juncture of Eurasia-with a traditional reputation as a crossroads between the north-south and east-west transport corridors-and the traditional ground for competition between numerous regional and global players, using both soft and hard power. With its vast hydrocarbon energy reser...

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Azerbaijan´s Geopolitical Landscape: Contemporary Issues, 1991-2018 - Farid Shafiyev

<p>Being located between the Black and Caspian seas, Azerbaijan has always been the juncture of Eurasia—with a traditional reputation as a crossroads between the north-south and east-west transport corridors—and the traditional ground for competition between numerous regional and global players, using both soft and hard power. With its vast hydrocarbon energy reserv...

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Themes, Issues and Debates in Psychology Taylor & Francis Ltd

Themes, Issues and Debates in Psychology offers a thematic approach to the central topics, theories and areas of contemporary psychological research. This book focuses on the issues that comprise a series of fundamental questions that should be asked about any and all areas of research and covers key contemporary debates. In doing so, it provides insight into key contempo...

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Themes, Issues and Debates in Psychology Taylor & Francis Ltd

Themes, Issues and Debates in Psychology offers a thematic approach to the central topics, theories and areas of contemporary psychological research. This book focuses on the issues that comprise a series of fundamental questions that should be asked about any and all areas of research and covers key contemporary debates. In doing so, it provides insight into key contempo...

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Issues and Actors in the Global Political Economy

A major new text on contemporary global political economy that focuses centrally on key issues and actors. Concise and accessibly written, it provides

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Solidarity and Social Justice in Contemporary Societies

This textbook will familiarize readers with some of the most pressing solidarity and social justice issues in contemporary societies.

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Contemporary Security Studies

Contemporary Security Studies is a uniquely engaging introduction to Security Studies, covering the key theories and contemporary issues in the field.

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Contemporary Climate Change Debates

Contemporary Debates on Climate Change is an innovative textbook which addresses a number of key issues in climate change studies. This book is essent

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