Digital marketing taylor francis ltd

Digital Marketing Taylor & Francis Ltd

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketi...

Dostupnost: do 90 dnů

Digital Marketing Taylor & Francis Ltd

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketi...

Dostupnost: do 90 dnů

Digital Marketing

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building

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Digital Marketing

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and strategic insights to help students u

Dostupnost: do 7 dnů

Digital Marketing Excellence

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing

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Digital Content Marketing

Digital Content Marketing introduces the principles of content marketing and serves as a guide to any professional or student who wants to learn how t

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Digital Analytics for Marketing

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity

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Contemporary Issues in Digital Marketing

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse.

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Absolute Essentials of Digital Marketing

This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics an

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Digital and Social Media Marketing

This textbook is an up to date, results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different or

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Digital and Social Media Marketing

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Relationship Marketing in the Digital Age

this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and pr

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Aesthetic Clinic Marketing in the Digital Age

This updated text is the definitive expert userÂ’s guide written specifically for healthcare professionals and medical spa managers to present best pr

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Social Marketing Taylor & Francis Ltd

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. This popular introductory textbook has been fully updated to enable you to...

Dostupnost: do 90 dnů

Social Marketing Taylor & Francis Ltd

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. This popular introductory textbook has been fully updated to enable you to...

Dostupnost: do 90 dnů

Marketing Fashion Taylor & Francis Ltd

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashi...

Dostupnost: do 90 dnů

Marketing Fashion Taylor & Francis Ltd

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashi...

Dostupnost: do 90 dnů

Contemporary Issues in Marketing and Consumer Behaviour Taylor & Francis Ltd

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing and online gaming. This popular text links marketing t...

Dostupnost: do 90 dnů

Contemporary Issues in Marketing and Consumer Behaviour Taylor & Francis Ltd

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing and online gaming. This popular text links marketing t...

Dostupnost: do 90 dnů

Social Marketing

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces.

Dostupnost: do 7 dnů

Hospitality Marketing

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.

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Destination Marketing

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing or

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Global Marketing

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp.

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Influencer Marketing

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands a

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Implicative Marketing

This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led

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Charity Marketing

This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing, to challenge students and researche

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Marketing Analytics

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marke

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Charity Marketing

This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing, to challenge students and researche

Dostupnost: do 7 dnů

Project Marketing

This book is a comprehensive and practical guide to project marketing—a crucial aspect of businesses worldwide. Drawing on extant marketing their, it

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Marketing Fashion

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process

Dostupnost: do 7 dnů

Global Marketing

Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing to

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Sensory Marketing

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Experiential Marketing

This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension,

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Airport Marketing

This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport mark

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Sports Marketing

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Wine Marketing

Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further read

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Marketing Briefs

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Destination Marketing

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Rural Marketing

Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fu

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International Marketing

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Strategic Integrated Marketing Communications Taylor & Francis Ltd

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. A detailed, practical overview of the strategic plannin...

Dostupnost: do 90 dnů

Strategic Integrated Marketing Communications Taylor & Francis Ltd

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. A detailed, practical overview of the strategic plannin...

Dostupnost: do 90 dnů

Ethnic Hospitality Marketing Taylor & Francis Ltd

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumer constructed meanings of authenticity, how it is transmitted and received. It follows by exploring the marketing implications of consumer constructs and effective promotional methods to aid restaurateurs to better engage with customers whi...

Dostupnost: do 90 dnů

Sustainable Crowdfunding Taylor & Francis Ltd

This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, non-profits, artists, and others. Sustainable Crowdfunding serves as a supplemental text for courses in technical and professional communication, user experience, communication research methods, and digital marketing, and will ...

Dostupnost: do 90 dnů

Sustainable Crowdfunding Taylor & Francis Ltd

This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, non-profits, artists, and others. Sustainable Crowdfunding serves as a supplemental text for courses in technical and professional communication, user experience, communication research methods, and digital marketing, and will ...

Dostupnost: do 90 dnů

Digital Consumer Management

Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management prov

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Digital Medicine Taylor & Francis Ltd

This book provides an introduction into the field of digital medicine, its wide spectrum of current clinical applications, and the future practice of medicine. With digital health and digital medicine at its core, it focuses on the combination of therapeutics with modern hard- and software solutions, including artificial intelligence and advanced diagnostic technologies s...

Dostupnost: do 90 dnů

Digital Twin Taylor & Francis Ltd

The digital twin of a physical system is an adaptive computer analog which exists in the cloud and adapts to changes in the physical system dynamically. This book introduces the computing, mathematical and engineering background to understand and develop the concept of the digital twin. It provides background in modeling/simulation, computing technology, sensor/actuators,...

Dostupnost: do 90 dnů

Digital Ageism Taylor & Francis Ltd

This anthology contributes to creating awareness on how digital ageism operates in relation to the widely spread symbolic representations of old and young age, the (lack of) representation of diverse older individuals in the design, development, and discourses and in the actual algorithms and datasets. It also shows how individuals and institutions deal with digital ageis...

Dostupnost: do 90 dnů

Digital Intermediation Taylor & Francis Ltd

The book draws on empirical and theoretical research to carefully identify and describe a number of unseen digital infrastructures that contribute to a predictive media production process through technologies, institutions and automation. Field data is drawn from several international sites, including Los Angeles, San Francisco, Portland, London, Amsterdam, Munich, Berlin...

Dostupnost: do 90 dnů

Digital Intermediation Taylor & Francis Ltd

The book draws on empirical and theoretical research to carefully identify and describe a number of unseen digital infrastructures that contribute to a predictive media production process through technologies, institutions and automation. Field data is drawn from several international sites, including Los Angeles, San Francisco, Portland, London, Amsterdam, Munich, Berlin...

Dostupnost: do 90 dnů

Writing and Editing for Digital Media Taylor & Francis Ltd

In this fifth edition, Brian Carroll explores writing and editing for digital media with essential information about voice, style, media formats, ideation, story planning, and storytelling. An essential text for students of media, communication, public relations, marketing, and journalism who are looking to develop their writing and editing skills for this ever-evolving i...

Dostupnost: do 90 dnů

Writing and Editing for Digital Media Taylor & Francis Ltd

In this fifth edition, Brian Carroll explores writing and editing for digital media with essential information about voice, style, media formats, ideation, story planning, and storytelling. An essential text for students of media, communication, public relations, marketing, and journalism who are looking to develop their writing and editing skills for this ever-evolving i...

Dostupnost: do 90 dnů

Team Sports Marketing

In Team Sports Marketing, author Kirk Wakefield dispels demonstrates that effective sports marketing epitomizes the science and art of marketing acros

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Strategic Content Marketing

Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice.

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Fundamentals of Airline Marketing

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrativ

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Airline Marketing and Management

Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's ai

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Marketing Skills in Practice

Based around research into marketing education and practice, Marketing Skills in Practice helps students embarking on a career to develop their profes

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Marketing Strategy for Museums

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museumsÂ’ missions and goals. Explaining how

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Sponsorship in Marketing

This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsor

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