Essays on scent marketing
Essays on Scent Marketing:
Leveraging the positive influences of pleasurable olfactory stimuli is not a new concept, as scents have been used for medical purposes since ancient times, for instance. Nowadays, companies also seek to profit from the benefits of our sense of smell and scent marketing has become a trend in various service areas and settings. However, managers rarely understand all under...
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Scent Marketing
The importance of store environment, which enhances the shopping experience of consumers and therefore increases sales, has long been understood by retailers. Past research has shown that music, design and other ambient characteristics of a store can significantly alter consumer behavior. More recent research has also shown that pleasant scents are capable of altering the...
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