Essentials of global marketing

Essentials of Global Marketing

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire

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Essentials of Marketing Research, Global Edition

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Global Marketing

Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing to

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Global Marketing

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp.

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Essentials of Marketing

Help your students grasp the principles of marketing with this concise text. Essentials of Marketing, 3rd edition, combines theory and practice to equ

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Essentials of Marketing

A thorough insight into the core marketing concepts using real-life examples.   Essentials of Marketing, 8th edition, by Martin and Blythe offers

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Essentials of Digital Marketing

This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on market

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Essentials of Marketing

This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is

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Essentials of Contemporary Marketing

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Principles of Marketing, Global Edition

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marke

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Global Marketing Research

Provides global/international view of marketing and marketing research; how to conduct research

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Marketing Global Justice

Bringing international law and marketing together for the first time, this book navigates the meaning of global justice in the neoliberal order. By an

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Global Marketing and Advertising

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global brandi

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Absolute Essentials of Digital Marketing

This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics an

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Essentials of Global Health

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Essentials of Marketing Research ISE

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Essentials of Health Care Marketing

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Handbook of Research on Applied AI for International Business and Marketing Applications

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Essentials of MIS, Global Edition

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Essentials of Genetics, Global Edition

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Essentials of Geology, Global Edition

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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

An essential guide providing a comprehensive understanding of different concepts, techniques, and tools required to implement digital marketing and co

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Sustainability Marketing

The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing

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Essentials of Statistics with MyStatLab, Global Edition

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Essentials of Anatomy a Physiology, Global Edition

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Essentials of Human Anatomy a Physiology, Global Edition

Offer your students a balanced understanding of Anatomy, Physiology, and Clinical coverage.Essentials of Human Anatomy a Physiology is an essential gu

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Marketing: The Basics

Ranging from the essentials of e-commerce to more traditional marketing approaches, this updated introduction tells you everything you need to know ab

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Essentials of Entrepreneurship and Small Business Management, Global Edition

Help your students cultivate the skills for successful business managementEssentials of Entrepreneurship and Small Business Management, 9th edition, t

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Fashion Marketing 3e

'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major ...

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Marketing the Professional Services Firm

The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the s

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Absolute Essentials of International Economics

This shortform textbook provides a comprehensive overview of international economics and coverage of recent trends in the global economy to supplement

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Global Business: Management

Focuses on the major challenges of running marketing and RaD functions in an international business. Insights, into how businesses manage organisation

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Strategic Pharmaceutical Marketing Management in Growth Markets

India is the largest provider of generic drugs globally. Indian pharmaceutical sector supplies over 50% of global demand for various vaccines and thus

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Whole Truth

Inform and engage young writers with this contemporary, creative breakdown of non-fiction essentials. Clear, concise text introduces and defines key s

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Essentials of International Human Resource Management

This essential text extracts key concepts in the management of people in a global context and presents them in a concise volume.

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Essentials of Consumer Behavior Taylor & Francis Ltd

Suitable for Marketing and Consumer Behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions and exercises. Instructor supplements include PowerPoint slides and chapte...

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12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

How to succeed as a marketing leader in today's global, digital world

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Strategic Pharmaceutical Marketing Management in Growth Markets Taylor & Francis Ltd

India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50 per cent of theglobal demand for various vaccines, and as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. This book ...

Dostupnost: do 90 dnů

Strategic Pharmaceutical Marketing Management in Growth Markets Taylor & Francis Ltd

India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50 per cent of theglobal demand for various vaccines, and as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. This book ...

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Safety Essentials for Business and Leisure Travel

At this moment in time, when the world is only just beginning to recover from the global impact of the COVID-19 pandemic, the research in this book ma

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Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing

The premier guide for marketing and selling internationally--from the author of Kiss, Bow, or Shake Hands, the bestselling book on global business pra

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20th-Century Fashion. 100 Years of Apparel Ads - Alison A. Nieder

The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk. Along the way, the signature silhouettes of each era evolved beyond recognition. For women, House of Worth crinolines gave way to Vionnet’s bias-...

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Brands and Consumers

Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving global

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Bottled

The astonishing true story of how shrewd marketing and high politics enabled a global beverage brand to conquer a continent-albeit not on its own term

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English for Business Life Pre-Intermediate

Presents the English essentials for doing business in global marketplace. This title takes account of international contexts, countries and cultures a

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English for Business Life Elementary

Presents the English essentials for doing business in global marketplace. This title takes account of international contexts, countries and cultures a

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Simply Economics

The clearest, simplest guide to economics ever publishedUnderstanding economics has never been easier. Combining bold graphics with easy-to-understand text, Simply Economics is the perfect introduction to the subject for those who are short of time but hungry for knowledge. Covering more than 90 key economic theories from marxism to neoliberalism, each pared-back, single-...

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Simply Economics - Štipl Zdeněk, kolektiv autorů

Anotace: The clearest, simplest guide to economics ever published Understanding economics has never been easier. Combining bold graphics with easy-to-understand text, Simply Economics is the perfect introduction to the subject for those who are short of time but hungry for knowledge. Covering more than 90 key economic theories from marxism to neoliberalism, each pared-ba...

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The Beauty Brief : An Insider´s Guide to Skincare - Service Katie

Anotace: Katie Service has years of experience in the beauty industry, working as the Editorial Beauty Director at Harrods and with world-famous makeup artists such as Charlotte Tilbury, and top brands from Chanel to Tom Ford. Here, she shares her secret tips and tricks, giving you the low-down on which ingredients, products and procedures to adopt or avoid, whatever you...

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The Beauty Brief : An Insider´s Guide to Skincare - Katie Service

<p>Katie Service has years of experience in the beauty industry, working as the Editorial Beauty Director at Harrods and with world-famous makeup artists such as Charlotte Tilbury, and top brands from Chanel to Tom Ford. Here, she shares her secret tips and tricks, giving you the low-down on which ingredients, products and procedures to adopt or avoid, whatever your...

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Managing in a VUCA World

This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization. To cover all areas, the book is divided into six sections. Section 1 acts as an intro...

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Simply Economics - kolektiv autorů

<p>The clearest, simplest guide to economics ever published Understanding economics has never been easier. Combining bold graphics with easy-to-understand text, Simply Economics is the perfect introduction to the subject for those who are short of time but hungry for knowledge. Covering more than 90 key economic theories from marxism to neoliberalism, each pared-bac...

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ASUS Vivobook S 15 OLED-Snapdragon X Elite X1E 78 100/32GB/1TB SSD/Qualcomm Adreno/15,6"/3K/OLED/2yPUR/Win11Home/stříbr (S5507QA-OLED001W)

Marketing Name ASUS Vivobook S 15 OLED Operating System Windows 11 Home - ASUS recommends Windows 11 Pro for business Office 1-month trial for new Microsoft 365 customers. Credit card required. LCD cover-material Aluminum LCD cover-color Cool Silver Top case-material Aluminum Top case-color Cool Silver Keyboard color Silver Bottom case-material Aluminum B...

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ASUS ProArt P16 OLED - Ryzen AI 9 HX 370/64GB/4TB SSD/RTX 4070 8GB/16"/4K/OLED/Touch/2y PUR/Win 11 Pro/černá (H7606WI-OLED080X)

Marketing Name ProArt P16 OLED Operating System Windows 11 Pro - ASUS recommends Windows 11 Pro for business Office 1-month trial for new Microsoft 365 customers. Credit card required. LCD cover-material Aluminum LCD cover-color Nano Black Top case-material Aluminum Top case-color Nano Black Keyboard color Black Bottom case-material Aluminum Bottom case-co...

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EinScan PRO HD RED Bundle

EinScan PRO HD RED Bundle Nabídka pro ŠKOLY: školám nabízíme na všechny 3D skenery Shining3D slevu 5%. Stačí do objednávky vložit tento slevový kupón: SKOLA3D . Sleva se odečte až po odeslání objednávky. obsah RED BUNDLE: 3D skener EinScan PRO HD Industrial pack Geomagic Essentials Solid Edge 2020 SHINING 3D Edition EinScan Pro HD HIGH DEFINITION, MULTI-FUN...

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EinScan PRO HD

EinScan PRO HD Nabídka pro ŠKOLY: školám nabízíme na všechny 3D skenery Shining3D slevu 5%. Stačí do objednávky vložit tento slevový kupón: SKOLA3D . Sleva se odečte až po odeslání objednávky. EinScan Pro HD HIGH DEFINITION, MULTI-FUNCTIONAL HANDHELD 3D SCANNER Improves the Efficiency of High-quality 3D Modeling

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