Integrated digital marketing in practice
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Integrated Digital Marketing in Practice
A comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing, considering a broad range of orga
Více informacíDigital Marketing in Practice
Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded textbook which also explores t
Více informacíDigital Marketing Excellence
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing
Více informacíContemporary Issues in Marketing and Consumer Behaviour Taylor & Francis Ltd
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing and online gaming. This popular text links marketing t...
Více informacíContemporary Issues in Marketing and Consumer Behaviour Taylor & Francis Ltd
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing and online gaming. This popular text links marketing t...
Více informacíDesign Technology in Contemporary Architectural Practice Taylor & Francis Ltd
Design Technology in Contemporary Architectural Practice lifts the curtain to unveil how eleven world-leading design studios integrate technology (such as Computational Design, BIM and Digital Fabrication) as part of their day-to-day design exploration and delivery. Via first-hand accounts, the book offers rare insights about how these firms apply technology to purposeful...
Více informacíDesign Technology in Contemporary Architectural Practice Taylor & Francis Ltd
Design Technology in Contemporary Architectural Practice lifts the curtain to unveil how eleven world-leading design studios integrate technology (such as Computational Design, BIM and Digital Fabrication) as part of their day-to-day design exploration and delivery. Via first-hand accounts, the book offers rare insights about how these firms apply technology to purposeful...
Více informacíInsight Pre-Intermediate Student´s Book with Online Practice, 2nd - Wildman Jayne
Anotace: Published 2022.Print Student Book and 2 years` access to Online Practice and Student Resources.Print Student Book and 2 years` access to Online Practice and Student Resources. With the Student Book with Online Practice, learners use the Student Book to participate in class, and access Online Practice to continue learning outside of class. Ideal for students who ...
Více informacíInsight Pre-Intermediate Student´s Book with Online Practice, 2nd - Jayne Wildman
<p>Published 2022. Print Student Book and 2 years' access to Online Practice and Student Resources. Print Student Book and 2 years' access to Online Practice and Student Resources. With the Student Book with Online Practice, learners use the Student Book to participate in class, and access Online Practice to continue learning outside of class. Ideal for students w...
Více informacíSpeakout B1+ Student´s Book and eBook with Online Practice, 3rd Edition
Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners’ confidence in speaking. Speakout 3rd Edition is the result of extensive research with users of Speakout 2nd Edition from around the world. It builds on the tried-and-tested methodology of the series, but has been brought ...
Více informacíSpeakout B1+ Student´s Book and eBook with Online Practice, 3rd Edition - J. J. Wilson
<p>Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners’ confidence in speaking. Speakout 3rd Edition is the result of extensive research with users of Speakout 2nd Edition from around the world. It builds on the tried-and-tested methodology of the series, but has been...
Více informacíSpeakout A2+ Student´s Book and eBook with Online Practice, 3rd Edition - Frances Eales
<p>Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners’ confidence in speaking. Speakout 3rd Edition is the result of extensive research with users of Speakout 2nd Edition from around the world. It builds on the tried-and-tested methodology of the series, but has been...
Více informacíSpeakout B2+ Student´s Book and eBook with Online Practice, 3rd Edition - Lindsay Warwick
<p>Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners’ confidence in speaking. Speakout 3rd Edition is the result of extensive research with users of Speakout 2nd Edition from around the world. It builds on the tried-and-tested methodology of the series, but has been...
Více informacíSpeakout B2+ Student´s Book and eBook with Online Practice, 3rd Edition - Warwick Lindsay, Dignen Sheila
Anotace: Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners´ confidence in speaking. Speakout 3rd Edition is the result of extensive research with users of Speakout 2nd Edition from around the world. It builds on the tried-and-tested methodology of the series, but has bee...
Více informacíSpeakout A2+ Student´s Book and eBook with Online Practice, 3rd Edition - Eales Frances, Oakes Steve
Anotace: Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners´ confidence in speaking. Speakout 3rd Edition is the result of extensive research with users of Speakout 2nd Edition from around the world. It builds on the tried-and-tested methodology of the series, but has bee...
Více informacíSpeakout C1-C2 Student´s Book and eBook with Online Practice, 3rd Edition - Frances Eales
<p>Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners’ confidence in speaking. Speakout 3rd Edition is the result of extensive research with users of Speakout 2nd Edition from around the world. It builds on the tried-and-tested methodology of the series, but has been...
Více informacíThink 4 Teacher´s Book with Digital Pack, 2nd Edition - Hart Brian
Anotace: THiNK Second edition is the English course that develops your students as learners and challenges them to consider global issues such as climate change and important scientific discoveries. With inspirational topics and texts from around the world, pages dedicated to life competencies and focused Cambridge English exam practice, this course encourages students t...
Více informacíThink 2nd Edition 4 Teacher´s Book with Digital Pack - Brian Hart
<p>THiNK Second edition is the English course that develops your students as learners and challenges them to consider global issues such as climate change and important scientific discoveries. With inspirational topics and texts from around the world, pages dedicated to life competencies and focused Cambridge English exam practice, this course encourages students to...
Více informacíSpeakout B1+ Student´s Book and eBook with Online Practice, 3rd Edition - Wilson J. J., Eales Frances, Oakes Steve, Clare Antonia
Anotace: Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners´ confidence in speaking. Speakout 3rd Edition is the result of extensive research with users of Speakout 2nd Edition from around the world. It builds on the tried-and-tested methodology of the series, but has bee...
Více informacíSpeakout C1-C2 Student´s Book and eBook with Online Practice, 3rd Edition - Eales Frances, Oakes Steve, Edwards Lynda
Anotace: Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners´ confidence in speaking. Speakout 3rd Edition is the result of extensive research with users of Speakout 2nd Edition from around the world. It builds on the tried-and-tested methodology of the series, but has bee...
Více informacíeMarketing
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". Hig
Více informacíeMarketing
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". Hig
Více informacíBusiness Management for the IB Diploma Coursebook
A comprehensive second edition of Business Management for the IB Diploma, revised for first teaching in 2014. Designed for class use and independent study, this Coursebook is tailored to the thematic requirements and assessment objectives of the IB syllabus. It includes learning objectives and summaries; integrated Theory of Knowledge material; text in clear sections, fo...
Více informacíMATURITA SOLUTIONS ADVANCED WORKBOOK
Anotace: More support, more speaking, more Solutions. Maturita Solutions. A five-level English course for teenagers, with a supportive approach to teaching speaking and writing, and a focus on exam preparation. Solutions' simple structure and guided approach to learning supports and motivates students to use language confidently. The Student's Book and digital reso...
Více informacíMaturita Solutions Advanced Workbook
More support, more speaking, more Solutions. Maturita Solutions. A five-level English course for teenagers, with a supportive approach to teaching speaking and writing, and a focus on exam preparation. Solutions' simple structure and guided approach to learning supports and motivates students to use language confidently. The Student's Book and digital resources provide ac...
Více informacíMaturita Solutions Upper-Intermediate Workbook
More support, more speaking, more Solutions. Maturita Solutions. A five-level English course for teenagers, with a supportive approach to teaching speaking and writing, and a focus on exam preparation. Solutions´ simple structure and guided approach to learning supports and motivates students to use language confidently. The Student´s Book and digital resources provide ac...
Více informacíMaturita Solutions 2nd Edition Elementary Class Audio CDs 3
An enhanced edition of the popular English course for secondary students, now with a multi-dimensional package to cater to a range of abilities in the classroom. A new, refreshed edition of the five-level English course for teenagers, with a clear structure, supported approach to speaking, practice, and exam preparation still at its heart. Solutions has been thoroughly ...
Více informacíMaturita Solutions Pre-Intermediate Student´s Book 2nd (CZEch Edition) - Paul A. Davies
<p>An enhanced edition of the popular English course for secondary students, now with a multi-dimensional package to cater to a range of abilities in the classroom. A new, refreshed edition of the five-level English course for teenagers, with a clear structure, supported approach to speaking, practice, and exam preparation still at its heart. Solutions has been ...
Více informacíSolutions 2nd edition Pre-Intermediate Teacher´s book (without CD-ROM) - McGuinnes Rónán
Anotace: A new, refreshed edition of the five-level English course for teenagers, with a clear structure, supported approach to speaking, practice, and exam preparation still at its heart. Solutions has been thoroughly modernized with 80% new content to draw in students, embed the grammar and vocabulary presented, and engage them in the tasks. Its guided approach builds ...
Více informacíMaturita Solutions Pre-Intermediate Student´s Book Czech Edition - Tim Falla; P.A. Davies
Anotace: A new, refreshed edition of the five-level English course for teenagers, with a clear structure, supported approach to speaking, practice, and exam preparation still at its heart. Solutions has been thoroughly modernized with 80% new content to draw in students, embed the grammar and vocabulary presented, and engage them in the tasks. Its guided approach builds...
Více informacíMaturita Solutions Intermediate Student´s Book Czech Edition - Tim Falla; P.A. Davies
Anotace: A new, refreshed edition of the five-level English course for teenagers, with a clear structure, supported approach to speaking, practice, and exam preparation still at its heart. Solutions has been thoroughly modernized with 80% new content to draw in students, embed the grammar and vocabulary presented, and engage them in the tasks. Its guided approach builds...
Více informacíMaturita Solutions 2nd Edition Pre-Intermediate Class Audio Cds
A new, refreshed edition of the five-level English course for teenagers, with a clear structure, supported approach to speaking, practice, and exam preparation still at its heart. Solutions has been thoroughly modernized with 80% new content to draw in students, embed the grammar and vocabulary presented, and engage them in the tasks. Its guided approach builds up every...
Více informacíMaturita Solutions Advanced Student´s Book with Multi-ROM (CZEch Edition)
<p></p><p>More support, more speaking, more Solutions. Maturita Solutions. </p> <p>A five-level English course for teenagers, with a supportive approach to teaching speaking and writing, and a focus on exam preparation. </p> <p>Solutions' simple structure and guided approach to learning supports and motivates students to use lan...
Více informacíMaturita Solutions Advanced Workbook (CZEch Edition)
<p></p><p>More support, more speaking, more Solutions. Maturita Solutions. </p> <p>A five-level English course for teenagers, with a supportive approach to teaching speaking and writing, and a focus on exam preparation. </p> <p>Solutions' simple structure and guided approach to learning supports and motivates students to use lan...
Více informacíMaturita Solutions Intermediate Workbook with Audio CD PACK Czech Edition
A new, refreshed edition of the five-level English course for teenagers, with a clear structure, supported approach to speaking, practice, and exam preparation still at its heart. Solutions has been thoroughly modernized with 80% new content to draw in students, embed the grammar and vocabulary presented, and engage them in the tasks. Its guided approach builds up every s...
Více informacíMaturita Solutions 2nd Edition Elementary Student´s Book CZEch Edition - Tim Falla; P.A. Davies
Anotace: An enhanced edition of the popular English course for secondary students, now with a multi-dimensional package to cater to a range of abilities in the classroom. A new, refreshed edition of the five-level English course for teenagers, with a clear structure, supported approach to speaking, practice, and exam preparation still at its heart. Solutions has been tho...
Více informacíMaturita Solutions Elementary Class Audio CDs /3/ (2nd) - Tim Falla
<p></p><p> An enhanced edition of the popular English course for secondary students, now with a multi-dimensional package to cater to a range of abilities in the classroom. A new, refreshed edition of the five-level English course for teenagers, with a clear structure, supported approach to speaking, practice, and exam preparation still at its heart.<...
Více informacíMaturita Solutions Upper Intermediate Student´s Book 2nd (CZEch Edition) - Paul A. Davies
<p>učebnice</p><p> <b>An enhanced edition of the popular English course for secondary students, now with a multi-dimensional package to cater to a range of abilities in the classroom.</b><br /> <br /> A new, refreshed edition of the five-level English course for teenagers, with a clear structure, supported approach to speaking,...
Více informacíMaturita Solutions Upper Intermediate Student´s Book 2nd (CZEch Edition) - Paul A. Davies
<p>učebnice</p><p> <b>An enhanced edition of the popular English course for secondary students, now with a multi-dimensional package to cater to a range of abilities in the classroom.</b><br /> <br /> A new, refreshed edition of the five-level English course for teenagers, with a clear structure, supported approach to speaking,...
Více informacíMaturita Solutions Upper Intermediate Student´s Book 2nd (CZEch Edition) - Paul A. Davies
<p>učebnice</p><p> <b>An enhanced edition of the popular English course for secondary students, now with a multi-dimensional package to cater to a range of abilities in the classroom.</b><br /> <br /> A new, refreshed edition of the five-level English course for teenagers, with a clear structure, supported approach to speaking,...
Více informacíMaturita Solutions Upper Intermediate Student´s Book 2nd (CZEch Edition) - Paul A. Davies
<p>učebnice</p><p> <b>An enhanced edition of the popular English course for secondary students, now with a multi-dimensional package to cater to a range of abilities in the classroom.</b><br /> <br /> A new, refreshed edition of the five-level English course for teenagers, with a clear structure, supported approach to speaking,...
Více informacíMaturita Solutions Upper Intermediate Student´s Book 2nd (CZEch Edition) - Paul A. Davies
<p>učebnice</p><p> <b>An enhanced edition of the popular English course for secondary students, now with a multi-dimensional package to cater to a range of abilities in the classroom.</b><br /> <br /> A new, refreshed edition of the five-level English course for teenagers, with a clear structure, supported approach to speaking,...
Více informacíPlaytime a Class Audio CD - kolektiv autorů
Anotace: Fun new three-level British English course with fully integrated DVD, motivating pre-schoolers to learn through memorable stories and songs. This great new series focuses on the real-life pre-school environment, a familiar setting for little ones to start learning English through other subjects. Monkey (the puppet) starts every lesson in a fun way and the childr...
Více informacíPlaytime B Class Audio CD - kolektiv autorů
Anotace: Fun new three-level British English course with fully integrated DVD, motivating pre-schoolers to learn through memorable stories and songs. This great new series focuses on the real-life pre-school environment, a familiar setting for little ones to start learning English through other subjects. Monkey (the puppet) starts every lesson in a fun way and the childr...
Více informacíPlaytime Starter, a and B Teacher´s Resource Pack - kolektiv autorů
Anotace: Fun new three-level British English course with fully integrated DVD, motivating pre-schoolers to learn through memorable stories and songs. This great new series focuses on the real-life pre-school environment, a familiar setting for little ones to start learning English through other subjects. Monkey (the puppet) starts every lesson in a fun way and the childr...
Více informacíPlaytime B Class Audio CD - Claire Selby
<p>Fun new three-level British English course with fully integrated DVD, motivating pre-schoolers to learn through memorable stories and songs. This great new series focuses on the real-life pre-school environment, a familiar setting for little ones to start learning English through other subjects. Monkey (the puppet) starts every lesson in a fun way and the childre...
Více informacíMaturita Solutions Pre-intermediate Class Audio CDs /3/ (2nd) - Paul A. Davies
<p></p><p> A new, refreshed edition of the five-level English course for teenagers, with a clear structure, supported approach to speaking, practice, and exam preparation still at its heart.<br /> Solutions has been thoroughly modernized with 80% new content to draw in students, embed the grammar and vocabulary presented, and engage them in the t...
Více informacíMaturita Solutions Intermediate Student´s Book 2nd (CZEch Edition) - Paul A. Davies
<p></p><p> A new, refreshed edition of the five-level English course for teenagers, with a clear structure, supported approach to speaking, practice, and exam preparation still at its heart.<br /> Solutions has been thoroughly modernized with 80% new content to draw in students, embed the grammar and vocabulary presented, and engage them in the t...
Více informacíNew Headway 4th edition Pre-Intermediate Maturita Student´s book (česká edice) - Soars John and Liz
Anotace: A completely new Pre-intermediate level of the world's most trusted English course, with brand new digital resources bringing you a completely up-to-date blended Headway course. Key Features: New and updated texts and topics Integrated skills syllabus with a clear grammar focus iTools - an all-in-one teaching resource for the interactive class...
Více informacíSpeakout B1+ Teacher´s Book with Teacher´s Portal Access Code, 3rd Edition - Fuscoe Kate
Anotace: Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners´ confidence in speaking. Speakout 3rd Edition is the result of extensive research with users of Speakout 2nd Edition from around the world. It builds on the tried-and-tested methodology of the series, but has bee...
Více informacíSpeakout B2+ Teacher´s Book with Teacher´s Portal Access Code, 3rd Edition - Williams Damian
Anotace: Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners´ confidence in speaking. Speakout 3rd Edition is the result of extensive research with users of Speakout 2nd Edition from around the world. It builds on the tried-and-tested methodology of the series, but has bee...
Více informacíSpeakout A2+ Teacher´s Book with Teacher´s Portal Access Code, 3rd Edition - Warwick Lindsay
Anotace: Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners´ confidence in speaking. Speakout 3rd Edition is the result of extensive research with users of Speakout 2nd Edition from around the world. It builds on the tried-and-tested methodology of the series, but has bee...
Více informacíSpeakout B2+ Workbook with key, 3rd Edition - Dignen Sheila
Anotace: Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners´ confidence in speaking. Speakout 3rd Edition is the result of extensive research with users of Speakout 2nd Edition from around the world. It builds on the tried-and-tested methodology of the series, but has bee...
Více informacíSpeakout C1-C2 Workbook with key, 3rd Edition - Williams Damian
Anotace: Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners´ confidence in speaking. Speakout 3rd Edition is the result of extensive research with users of Speakout 2nd Edition from around the world. It builds on the tried-and-tested methodology of the series, but has bee...
Více informacíSpeakout A2+ Workbook with key, 3rd Edition - Warwick Lindsay
Anotace: Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners´ confidence in speaking. Speakout 3rd Edition is the result of extensive research with users of Speakout 2nd Edition from around the world. It builds on the tried-and-tested methodology of the series, but has bee...
Více informacíSpeakout B1+ Workbook with key, 3rd Edition - Richardson Anna
Anotace: Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners´ confidence in speaking. Speakout 3rd Edition is the result of extensive research with users of Speakout 2nd Edition from around the world. It builds on the tried-and-tested methodology of the series, but has bee...
Více informacíSpeakout B2+ Workbook with key, 3rd Edition - Sheila Dignen
<p>Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners’ confidence in speaking. Speakout 3rd Edition is the result of extensive research with users of Speakout 2nd Edition from around the world. It builds on the tried-and-tested methodology of the series, but has been...
Více informacíSpeakout C1-C2 Workbook with key, 3rd Edition - Damian Williams
<p>Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners’ confidence in speaking. Speakout 3rd Edition is the result of extensive research with users of Speakout 2nd Edition from around the world. It builds on the tried-and-tested methodology of the series, but has been...
Více informacíSpeakout A2+ Workbook with key, 3rd Edition - Lindsay Warwick
<p>Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners’ confidence in speaking. Speakout 3rd Edition is the result of extensive research with users of Speakout 2nd Edition from around the world. It builds on the tried-and-tested methodology of the series, but has been...
Více informacíSpeakout A2+ Teacher´s Book with Teacher´s Portal Access Code, 3rd Edition - Lindsay Warwick
<p>Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners’ confidence in speaking. Speakout 3rd Edition is the result of extensive research with users of Speakout 2nd Edition from around the world. It builds on the tried-and-tested methodology of the series, but has been...
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