Luxury fashion brand management
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Luxury Fashion Brand Management
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, curre
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Fashion Brand Management
Understand all there is to know about developing, launching and scaling a successful fashion brand with this practical guide to the realities of the f
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Advances in Luxury Brand Management
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management...
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Contemporary Issues in Luxury Brand Management
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.
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Contemporary Issues in Luxury Brand Management Taylor & Francis Ltd
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation and changing consumer habits are creating a new competitive landscape where traditional strategies ...
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Contemporary Issues in Luxury Brand Management Taylor & Francis Ltd
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation and changing consumer habits are creating a new competitive landscape where traditional strategies ...
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Research Methods in Luxury Management
This is one of the first textbooks to explore the research process within the specific context of luxury brand management.
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Luxury Marketing, Sustainability and Technology Taylor & Francis Ltd
Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. ...
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Made in Italy and the Luxury Market Taylor & Francis Ltd
The book provides an in-depth view into luxury Made in Italy, from historical roots, heritage and tradition to major forces of change and innovative, entrepreneurial adaptations in the twenty-first century. It situates Made in Italy in the broader global context of change, with regards to the call for sustainable manufacturing and consumption. Written by an international ...
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Yayoi Kusama x Louis Vuitton
Louis Vuitton, the global luxury fashion house, and world-famous artist Yayoi Kusama partner again, and in the storied history of the brand s epic col
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Amiri Wes Lang
An extravagant monument to a unique collaboration in the worlds of art and fashion: the Autumn-Winter 2022 collection of the luxury brand AMIRI, creat
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