Marketing analysis in sport business
Marketing Analysis in Sport Business
This book explores sport marketing analytics. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience i
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Routledge Handbook of the Business of Women's Sport
Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further
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EU Trade Mark Law and Product Protection Taylor & Francis Ltd
This book employs scholarly analysis to ground practical tools for applying the EU Trade Mark law (EUTM) functionality refusal grounds to address business needs when registering trade marks consisting of product characteristics. It explores how competition rules related to market definition and the substitutability of products, as well as marketing and design findings rel...
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Unmanageable Consumer
'The Unmanageable Consumer has long been one of my favorite books in the sociology of consumption. This long overdue third edition has updated and revised the basic argument in many ways. Most importantly, it now offers a new chapter on the consumer as worker or, more generally, the prosumer. Assign it to your classes (I have...and will again) and read it for your edifica...
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