Marketing fashion taylor francis ltd

Marketing Fashion Taylor & Francis Ltd

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashi...

Dostupnost: do 90 dnů

Marketing Fashion Taylor & Francis Ltd

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashi...

Dostupnost: do 90 dnů

Marketing Fashion

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process

Dostupnost: do 7 dnů

Fashion Marketing and Communication

This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the wa

Dostupnost: do 7 dnů

Celebrity Fashion Marketing

This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the

Dostupnost: do 7 dnů

Social Marketing Taylor & Francis Ltd

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. This popular introductory textbook has been fully updated to enable you to...

Dostupnost: do 90 dnů

Social Marketing Taylor & Francis Ltd

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. This popular introductory textbook has been fully updated to enable you to...

Dostupnost: do 90 dnů

Digital Marketing Taylor & Francis Ltd

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketi...

Dostupnost: do 90 dnů

Digital Marketing Taylor & Francis Ltd

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketi...

Dostupnost: do 90 dnů

Social Marketing

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces.

Dostupnost: do 7 dnů

Hospitality Marketing

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.

Dostupnost: do 7 dnů

Destination Marketing

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing or

Dostupnost: do 7 dnů

Digital Marketing

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building

Dostupnost: do 7 dnů

Global Marketing

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp.

Dostupnost: do 7 dnů

Influencer Marketing

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands a

Dostupnost: do 7 dnů

Implicative Marketing

This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led

Dostupnost: do 7 dnů

Tourism Marketing

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major the

Dostupnost: do 7 dnů

Charity Marketing

This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing, to challenge students and researche

Dostupnost: do 7 dnů

Marketing Analytics

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marke

Dostupnost: do 7 dnů

Charity Marketing

This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing, to challenge students and researche

Dostupnost: do 7 dnů

Project Marketing

This book is a comprehensive and practical guide to project marketing—a crucial aspect of businesses worldwide. Drawing on extant marketing their, it

Dostupnost: do 7 dnů

Digital Marketing

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and strategic insights to help students u

Dostupnost: do 7 dnů

Global Marketing

Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing to

Dostupnost: do 7 dnů

Sensory Marketing

Dostupnost: do 7 dnů

Experiential Marketing

This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension,

Dostupnost: do 7 dnů

Airport Marketing

This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport mark

Dostupnost: do 7 dnů

Sports Marketing

Dostupnost: do 7 dnů

Wine Marketing

Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further read

Dostupnost: do 7 dnů

Marketing Briefs

Dostupnost: do 7 dnů

Rural Marketing

Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fu

Dostupnost: do 7 dnů

International Marketing

Dostupnost: do 7 dnů

Destination Marketing

Dostupnost: skladem

Fashion Ethics

Fashion Ethics brings to light the ethical aspects of the fashion supply chain from sketch book to machinist, from marketing campaigns to trucks at th

Dostupnost: do 7 dnů

Strategic Integrated Marketing Communications Taylor & Francis Ltd

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. A detailed, practical overview of the strategic plannin...

Dostupnost: do 90 dnů

Strategic Integrated Marketing Communications Taylor & Francis Ltd

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. A detailed, practical overview of the strategic plannin...

Dostupnost: do 90 dnů

Ethnic Hospitality Marketing Taylor & Francis Ltd

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumer constructed meanings of authenticity, how it is transmitted and received. It follows by exploring the marketing implications of consumer constructs and effective promotional methods to aid restaurateurs to better engage with customers whi...

Dostupnost: do 90 dnů

Bulletproof Fashion Taylor & Francis Ltd

In the context of gun proliferation and persistent gun violence in the United States, a controversial security strategy has gained public attention: bulletproof fashion. This book examines concerns about security focusing on armored clothing and accessories for civilians. The book sheds light on the role of emotions in relation to discourses and perceptions of security, a...

Dostupnost: do 90 dnů

Bulletproof Fashion Taylor & Francis Ltd

In the context of gun proliferation and persistent gun violence in the United States, a controversial security strategy has gained public attention: bulletproof fashion. This book examines concerns about security focusing on armored clothing and accessories for civilians. The book sheds light on the role of emotions in relation to discourses and perceptions of security, a...

Dostupnost: do 90 dnů

Storytelling in Luxury Fashion

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.

Dostupnost: do 7 dnů

Storytelling in Luxury Fashion

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.

Dostupnost: do 7 dnů

Team Sports Marketing

In Team Sports Marketing, author Kirk Wakefield dispels demonstrates that effective sports marketing epitomizes the science and art of marketing acros

Dostupnost: do 7 dnů

Strategic Content Marketing

Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice.

Dostupnost: do 7 dnů

Fundamentals of Airline Marketing

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrativ

Dostupnost: do 7 dnů

Airline Marketing and Management

Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's ai

Dostupnost: do 7 dnů

Marketing Skills in Practice

Based around research into marketing education and practice, Marketing Skills in Practice helps students embarking on a career to develop their profes

Dostupnost: do 7 dnů

Digital Content Marketing

Digital Content Marketing introduces the principles of content marketing and serves as a guide to any professional or student who wants to learn how t

Dostupnost: do 7 dnů

Marketing Strategy for Museums

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museumsÂ’ missions and goals. Explaining how

Dostupnost: do 7 dnů

Sponsorship in Marketing

This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsor

Dostupnost: do 7 dnů

Digital Marketing Excellence

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing

Dostupnost: do 7 dnů

Fundraising and Nonprofit Marketing

This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field.

Dostupnost: do 7 dnů

Marketing Higher Education

This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing both how universities are service provi

Dostupnost: do 7 dnů

Integrated Marketing Communication

This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.

Dostupnost: do 7 dnů

Sustainable Marketing Planning

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans.

Dostupnost: do 7 dnů

Strategic Integrated Marketing Communications

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communi

Dostupnost: do 7 dnů

Strategic Marketing Planning

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each cha

Dostupnost: do 7 dnů

Marketing the Arts

With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary the

Dostupnost: do 7 dnů

Essentials of Marketing

This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is

Dostupnost: do 7 dnů

Success in Social Marketing

Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world related to multiple

Dostupnost: do 7 dnů

Social and Sustainability Marketing

Experts in the field of economics, management science, and particularly in the marketing domain, have always been interested in and acknowledged the i

Dostupnost: do 7 dnů

Digital Analytics for Marketing

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity

Dostupnost: do 7 dnů