Marketing tourism and hospitality
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Marketing Tourism and Hospitality
Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing re
Více informacíMarketing for Tourism and Hospitality
This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of
Více informacíMarketing for Tourism, Hospitality a Events
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality
Více informacíMarketing for Tourism, Hospitality a Events
Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of digi
Více informacíDigital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume inves
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