Media analytics taylor francis ltd

Media Analytics Taylor & Francis Ltd

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. Aimed at upper-level students in the fast-growing area of media analytics in...

Dostupnost: do 90 dnů

Media Analytics Taylor & Francis Ltd

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. Aimed at upper-level students in the fast-growing area of media analytics in...

Dostupnost: do 90 dnů

Media Analytics

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to pra

Dostupnost: do 7 dnů

Social Media Analytics and Practical Applications

This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social m

Dostupnost: do 7 dnů

Social Media Analytics in Predicting Consumer Behavior Taylor & Francis Ltd

Social media plays an important role for businesses and consumers. The importance of social media does not only stem from connecting businesses and consumers. It is also a very important resource. The main reason for this is that social media contains very important data. The book provides information about how and why the traces of consumers, which can be seen as the mai...

Dostupnost: do 90 dnů

Spatiotemporal Analytics Taylor & Francis Ltd

This book introduces readers to spatiotemporal analytics that are extended from spatial statistics. Spatiotemporal analytics help analysts to quantitatively recognize and evaluate the spatial patterns and their temporal trends of a set of geographic events or objects, which is important in geography, environmental sciences, economy, and many other domains. This book expla...

Dostupnost: do 90 dnů

Risk Analytics Taylor & Francis Ltd

Organizations and institutions are looking for implementing data-driven decision-making processes, business process improvement and methods for advancing faster in innovation. The assessment, prediction, analysis, and control of the variation of organizations’ results is a crucial competitive, dynamic and sustainable advantage for organizations. This book is about the way...

Dostupnost: do 90 dnů

Risk Analytics Taylor & Francis Ltd

Organizations and institutions are looking for implementing data-driven decision-making processes, business process improvement and methods for advancing faster in innovation. The assessment, prediction, analysis, and control of the variation of organizations’ results is a crucial competitive, dynamic and sustainable advantage for organizations. This book is about the way...

Dostupnost: do 90 dnů

Media

Dostupnost: do 7 dnů

Analyzing Analytics

Analyzing Analytics: Disrupting Journalism One Click at a Time critically examines how journalists use web analytics in their work and the implication

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Relational Analytics

This guidebook goes beyond people analytics to provide a research-based, practice-tested methodology for doing relational analytics, based on the scie

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Marketing Analytics

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marke

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Predictive Analytics

Predictive analytics refers to making predictions about the future based on different parameters which are historical data, machine learning, and arti

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Team Analytics

Written by authors who have real world experience of leading teams and major projects, this book explores a new approach to project success: the conti

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Sports Analytics

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Data Analytics

Highlights a combination of two aspects: technical concreteness and holistic thinking. Authors discuss what principles are used to invent these techni

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Risk Analytics

Organizations and institutions are looking for implementing data-driven decision-making processes, business process improvement and methods for advanc

Dostupnost: do 7 dnů

Soccer Analytics

Aimed at all those interested in analysing soccer data, be they fans, gamblers, coaches, sports scientists, or data scientists and statisticians wishi

Dostupnost: do 7 dnů

Mixed Media Taylor & Francis Ltd

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. The fourth edition of this popular text features more recent ethical theories that acknowledge and address intersectionality within the communicative landscape, including issues of gender, race, ability and a...

Dostupnost: do 90 dnů

Mixed Media Taylor & Francis Ltd

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. The fourth edition of this popular text features more recent ethical theories that acknowledge and address intersectionality within the communicative landscape, including issues of gender, race, ability and a...

Dostupnost: do 90 dnů

Data Analytics for Business

Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracin

Dostupnost: do 7 dnů

Sport Business Analytics

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This

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Transition to Advanced Analytics

This book focuses on how to embed advanced analytics directly into daily business operations and complement an enterprise system.

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Customer Experience Analytics

An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digita

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Consumer Behaviour and Analytics

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, mach

Dostupnost: do 7 dnů

Data Analytics Initiatives

Analytics projects have a great deal of complexity, which can be hidden and needs to be considered. This book is a guide to evaluating and setting up

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Data Analytics in Football

Data Analytics in Football provides students, researchers and coaches with a firm grounding in the principles of modern performance analysis. It offer

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Supply Chain Analytics

This book introduces the reader to data analytics and demonstrates the value of their effective use in supply chain management. By describing the key

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Digital Analytics for Marketing

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity

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Big Data Analytics

This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making be

Dostupnost: do 7 dnů

Predictive Safety Analytics

Nearly all our safety data collection and reporting systems are backward-looking: incident reports; dashboards; compliance monitoring systems, and so

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Urban Freight Analytics

ICT, IoT. AI, AVs, and robots, can be used with data to model, plan and evaluate an efficient and sustainable urban freight transport system, using to

Dostupnost: do 7 dnů

Big Data Analytics

Successfully navigating the data-driven economy presupposes a certain understanding of the technologies and methods to gain insights from Big Data. Th

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Big Data Analytics

This book provides managers and decision-makers with the tools to make more informed decisions about big data purchasing initiatives. It not only supp

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Social Data Analytics

The book covers a large body of knowledge to help practitioners and researchers understand the problems, concepts, methods and tools involved in moder

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Consumer Behaviour and Analytics

This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews t

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Essentials of Pricing Analytics

This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implemen

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Data Analytics for Business

This entry-level book is ideally suited for a wide range of disciplines wishing to gain actionable data insights in a practical manner.

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Global Entrepreneurship Analytics

This innovative book proposes new methodologies for the measurement of entrepreneurship by applying techniques of demography, engineering, mathematics

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Data Science and Analytics Strategy

This book describes how to establish data science and analytics capabilities in organisations using emergent design, an evolutionary approach that inc

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Data Analytics and Adaptive Learning

Data Analytics and Adaptive Learning offers new insights into the use of emerging data analysis and adaptive techniques in multiple learning settings.

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Data Analytics and Adaptive Learning

Data Analytics and Adaptive Learning offers new insights into the use of emerging data analysis and adaptive techniques in multiple learning settings.

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Data Analytics for Internal Auditors

There are many webinars and training courses on Data Analytics for Internal Auditors, but no handbook written from the practitionerÂ’s viewpoint cover

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Cyberspace, Data Analytics, and Policing

Cyberspace, Data Analytics, and Policing surveys the changes that cyberspace has brought to criminality and to policing with enough technical content

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Big Data Analytics in Cybersecurity

This book gives a comprehensive coverage of state-of-the-art big data analytics in cybersecurity and IT management. The topics include threat analysis

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Ethics of Data and Analytics

This textbook provides faculty the major concepts and cases to include in a class on the ethics of data analytics. The book is distinct as it focuses

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Big Data and Business Analytics

Dostupnost: do 7 dnů

It's All Analytics, Part III

The goal of this book is to get leaders and practitioners to start thinking about how they may deploy techniques outside their function or industry in

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Machine Learning for Business Analytics

Machine Learning is an integral tool in a business analystÂ’s arsenal because the rate at which data is being generated from different sources is incr

Dostupnost: do 7 dnů

Data Science and Data Analytics

Data science is a multi-disciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from stru

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Data Analytics and Digital Transformation

This book offers insights into how both private and public organisations can innovate and keep up with growing data volumes and increasing technologic

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Data Analytics in Project Management

This book aims to help the reader better understand the importance of data analysis in project management. Moreover, it provides guidance by showing t

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It's All Analytics - Part II

Professionals are challenged each day by a changing landscape of technology and terminology. In recent history, especially the last 25 years there has

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Media Handbook

The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.

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Media Ethics

Concerns about the role and responsibilities of the media have become an increasingly important part of public debate. Media Ethics brings together ph

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Understanding Media

Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

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Scripting Media

Bringing together professional standards, practices, and jargon from across the industry, Scripting Media provides a complete overview of writing for

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Media Ethics

Media Ethics: Cases and Moral Reasoning challenges readers to think analytically about ethical situations in mass communication through original case

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Mixed Media

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professiona

Dostupnost: do 7 dnů

Media Rituals

The media are an inescapable part of our everyday life. Drawing on sociological and anthropological approaches to the study of ritual, Nick Couldry ap

Dostupnost: do 7 dnů