New marketing playbook the

New Marketing Playbook, The

Dostupnost: do 7 dnů

Unplugged in New York

Live album (1994) /LP REEDICE 2011/ Akustické vystoupení pro MTV z roku 1994. Kurt Cobain - vocals, guitars Chris Novoselic - bass David Grohl - drums A Side 1. About A Girl 2. Come As You Are 3. Jesus Doesn't Want Me For A Sunbeam 4. The Man Who Sold The World 5. Pennyroyal Tea 6. Dumb 7. Polly B Side 1. On A Plain 2. Something In The Way 3. Plateau 4. Oh Me 5. Lake ...

Dostupnost: do 2 dnů

Never Mind the Bollocks, Here's the Sex Pistols

1.album (1977) /LP REEDICE 2014/ Johnny Rotten – lead vocals Steve Jones – guitar, bass guitar, backing vocals Sid Vicious – bass guitar on "Bodies" Glen Matlock – bass guitar on "Anarchy in the UK" Paul Cook – drums SIDE A 1. Holidays In The Sun 2. Bodies 3. No Feelings 4. Liar 5. God Save The Queen 6. Problems SIDE B 7. Seventeen 8. Anarchy In The UK 9. Submission ...

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Autism Playbook for Teens

This is the only book available for teens with autism that specifically integrates mindfulness skills and imaginative scripted roleplaying activities

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Putin's Playbook

With a new introduction about the crisis in Ukraine, Putin’s Playbook is urgently essential reading from a former U.S. intelligence specialist who w

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New Millionaire's Playbook

Gordy Bal, co-founder of the impact-focused venture capital firm Conscious Thought Revolution, invites you on a journey to create a life where everyth

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Database Marketing

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those in

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The Marketing High Ground: The essential playbook for B2B marketing practitioners everywhere

Sales has their playbook. Now B2B marketers do too This is the one guidebook each member of the marketing team should read and master. The Marketing High Ground is about three things and how to do them well: building and e

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Critical Marketing

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing

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Marketing Wisdom

This book represents the work of some of the contemporary world leaders in marketing. With new ideas and nuances being discovered every day, it has be

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Shopper Marketing

The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively new area of marketing, it has attracted increased investment year on year - and according to surveys is growing even faster than internet advertising. Edited by two highly respected practitioners, "Shopper Marketing" demonstrates how marketers ca...

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Marketing Research

An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collec

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Sport Marketing

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory an...

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Essays on Scent Marketing:

Leveraging the positive influences of pleasurable olfactory stimuli is not a new concept, as scents have been used for medical purposes since ancient times, for instance. Nowadays, companies also seek to profit from the benefits of our sense of smell and scent marketing has become a trend in various service areas and settings. However, managers rarely understand all under...

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Customer-Centric Marketing

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing

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Marketing 3.0

Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-di

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Content Marketing Strategy

Discover a new way to elevate your marketing strategy by formalizing the approach your company takes to content marketing.

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Sponsorship in Marketing

This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsor

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Digital Marketing Strategy

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of the globa

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Social Media Marketing

A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma a

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Retail Marketing Management

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving enviro

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Marketing Planning a Strategy

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Kr

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Marketing and Social Media

This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an

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Growth Hacker Marketing

Join Ryan Holiday's revolution and learn how the secret new art of growth hacking can help grow your business exponentially.

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Fashion Marketing 3e

'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major ...

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Silver Linings Playbook (film) Pan (UK)

Pat Peoples knows that life doesn't always go according to plan, but he's determined to get his back on track. After a stint in a psychiatric hospital, Pat is staying with his parents and trying to live according to his new philosophy: get fit, be nice and always look for the silver lining. Most importantly, Pat is determined to be reconciled with his wife Nikki. Pat's pa...

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New Dad`s Playbook – Gearing Up for the Biggest Game of Your Life

NFL superstar, commentator, activist, and dad lays out his step-by-step game plan from preseason (preparing for fatherhood) to Superbowl (birth) to po

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SAGE Handbook of Marketing Ethics

This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing

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The Wolf of Investing: My Playbook for Making a Fortune on Wall Street - Jordan Belfort

<p>From Jordan Belfort, author of The Way of the Wolf and subject of the hit movie The Wolf of Wall Street, comes his long-anticipated guide for mastering the stock market. The Wolf of Investing teaches you when to buy, sell, hold, and cash out; how to make smarter (and safer) investments; and how to build significant wealth over both the short- and long-term. Unlik...

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The Wolf of Investing: My Playbook for Making a Fortune on Wall Street - Belfort Jordan

Anotace: From Jordan Belfort, author of The Way of the Wolf and subject of the hit movie The Wolf of Wall Street, comes his long-anticipated guide for mastering the stock market. The Wolf of Investing teaches you when to buy, sell, hold, and cash out; how to make smarter (and safer) investments; and how to build significant wealth over both the short- and long-term. Unli...

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Marketing for Tourism, Hospitality a Events

Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of digi

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Bullsh*T, Privacy, Toasters, Videos And YouTube Marketing

The refreshingly new and honest book for marketers who want to uncover the truth about the world of digital advertising. Written by the owners of You

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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (0062292986)

Kniha - autor Geoffrey A. Moore, 274 stran, anglicky, brožovaná bez přebalu lesklá The best-selling marketing guide is back with new chapters, new examples, and new strategies to help groundbreaking high-tech entrepreneurs reach the mainstream audience.

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Luxury Marketing, Sustainability and Technology Taylor & Francis Ltd

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. ...

Dostupnost: do 90 dnů

Contemporary Issues in Marketing and Consumer Behaviour Taylor & Francis Ltd

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing and online gaming. This popular text links marketing t...

Dostupnost: do 90 dnů

Contemporary Issues in Marketing and Consumer Behaviour Taylor & Francis Ltd

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing and online gaming. This popular text links marketing t...

Dostupnost: do 90 dnů

Berry Grower

The Berry Grower is an innovative guide for small-scale growing and marketing of organic fruits and berries. Covers planning and strategy, organic soi

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Viral Personal Branding: Marketing a Personal Brand, Building Buzz and Getting Your Dream Clients

Warning: This book could change your life and set you on a new path with your business. If you want to know how to spread an idea-and you are the idea-read this book. Every author, creative, and major marketing brand needs to ma

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New Managers

An accessible and practical playbook by leading HR expert Paul Falcone to cultivate your most vital resource: having the right people working hard for

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New Rules of Work

The modern playbook to finding the perfect career path, landing the right job, and waking up excited for work every day, from founders of online netwo

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Data Mining for Social Network Data

Driven by counter-terrorism efforts, marketing analysis and an explosion in online social networking in recent years, data mining has moved to the for

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Lean Product Lifecycle, The

The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models, while man

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The Content Trap - Anand Bharad

Anotace: For readers of The Innovator`s Dilemma comes an incisive new approach to one of the key questions of our time--how to thrive rather than be destroyed by digital transformation--from Harvard Business School Professor of Strategy Bharat Anand. Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bhara...

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The Content Trap - Bharad Anand

<p>For readers of The Innovator's Dilemma comes an incisive new approach to one of the key questions of our time--how to thrive rather than be destroyed by digital transformation--from Harvard Business School Professor of Strategy Bharat Anand. Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat...

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Never Forget: The Ultimate Collection

Created in 1990, in the days before aggressive marketing, before pop as a tabloid staple, before infinite music channels and pop's new 24-hour nerve c

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Cultures of Growth: How the New Science of Mindset Can Transform Individuals, Teams and Organisations - Murphy Mary C.

Anotace: In her multi-million-copy bestseller Mindset Carol Dweck coined the terms `fixed` and `growth` mindset, transforming our view of individual success. Award-winning social psychologist Mary Murphy builds on Dweck`s work in Cultures of Growth to present a groundbreaking argument: that mindset is not isolated to an individual. Instead, we can all influence each othe...

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Cultures of Growth: How the New Science of Mindset Can Transform Individuals, Teams and Organisations - Mary C. Murphy

<p>In her multi-million-copy bestseller Mindset Carol Dweck coined the terms 'fixed' and 'growth' mindset, transforming our view of individual success. Award-winning social psychologist Mary Murphy builds on Dweck's work in Cultures of Growth to present a groundbreaking argument: that mindset is not isolated to an individual. Instead, we can all influence each other...

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The Space Between Worlds (1529387116)

Kniha - autor Micaiah Johnson, 336 stran, anglicky, brožovaná bez přebalu matná POSITIONING A thrilling, high-concept sci-fi novel, with heart, intelligence and insight, exploring social issues such as race, poverty, sexuality, and the variable circumstances that leads someone to thrive in one reality and perish in another, STRATEGY We struggled publishing this in h...

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The Obstacle is the Way : The Ancient Art of Turning Adversity to Advantage - Ryan Holiday

Anotace: We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling `modern Machiavelli` Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to...

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The Obstacle is the Way : The Ancient Art of Turning Adversity to Advantage - Ryan Holiday

<p>We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavelli' Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to ...

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The Sartorialist: India - Scott Schuman

<p>Scott Schuman, a.k.a. The Sartorialist, has been traveling to India for over a decade to capture its wildly original beauty in markets, music festivals, city streets, and cricket fields, and across cities like Delhi, Jaipur, Chennai, and Mumbai. The result gathers all the unique qualities that have brought him worldwide renown: a photojournalist’s eye, a humanist...

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The Museum of Innocence: A Novel (0571237029)

Kniha - autor Orhan Pamuk, 752 stran, anglicky, brožovaná bez přebalu matná Paperback edition of Pamuk's tale of forbidden love, set in Istanbul between 1975 and today. A commercial and critical success in hardback, this is Faber's lead fiction paperback for autumn 2010, and will be supported by a major marketing and PR campaign. 'Pamuk's haunting novel of memory, desir...

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The Business 2.0 Advanced C1

Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been impro...

Dostupnost: do 2 dnů

The Business 2.0 Advanced C1

Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been impro...

Dostupnost: neudáno

The Business 2.0 Intermediate B1+

Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been impro...

Dostupnost: neudáno

The Freelance Way - Best Business Practices, Tools & Strategies for Freelancers

Největší bestseller Melvilu vydaný po roce 2016 míří do světa! Kniha Roberta Vlacha „Na volné noze: Podnikejte jako profesionálové“ byla v roce 2017 naší nejúspěšnější novinkou co do prodejů i hodnocení čtenářů: Heuréka 95 %, Kosmas 96 %, Dobrovský 94 %, Martinus 92 %, Goodreads 90 %, Alza 96 %, Zboží.cz 95 % atd. A protože freelancing (neboli podnikání na volné noze) je ...

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Tools and Weapons : The first book by Microsoft CLO Brad Smith, exploring the biggest questions facing humanity about tech - Smith Brad

Anotace: Microsoft President Brad Smith operates by a simple core belief: when your technology changes the world, you bear a responsibility to help address the world you have helped create.This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. While sweeping digital trans...

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Love May Fail

The latest masterpiece from Matthew Quick, the New York Times bestselling author of The Silver Linings Playbook.

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The Business 2.0 Advanced C1 Student´s Book - kolektiv autorů

Anotace: Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has ...

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The Business 2.0 Intermediate B1+ Audio CDs (2) - Allison John

Anotace: Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has ...

Dostupnost: do 7 dnů