Ogilvy on advertising david ogilvy
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Ogilvy on Advertising
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice t
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Ogilvy on Advertising
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sel
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Unpublished David Ogilvy
The private insights of the bestselling 'Father of Advertising', David Ogilvy
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Ogilvy on Advertising in the Digital Age
An indispensible handbook for anyone who already works in advertising and a glimpse into the secrets of the world of advertising for outsiders, update
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Hooked : How to Build Habit-Forming Products - Nir Eyal
<p>A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Nir Eyal reveals how successful companies create products people can't put down - and how you can to...
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Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity - Rory Sutherland
<p>‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and...
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Alchemy
'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas TalebWhy is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advert...
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