Public relations crisis communication
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Public relations - Denisa Hejlová
<p></p><p style="text-align:justify;"> Na českém trhu dosud chyběla podobně komplexní a moderně pojatá publikace z oboru public relations, zaměřená na domácí podmínky a obsahující případové studie. Jejím cílem je stát se základním kánonem oboru. Je určená především studentům vysokých škol, PR manažerům, tiskovým mluvčím a dalším pracovníkům PR...
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Crisis Communication in China
Crisis Communication in China examines crisis communication strategies taken by the Chinese government during public crises and discusses how the publ
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Public Relations in the Nonprofit Sector
This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis manageme
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(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times
(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the ce
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Integrated Marketing Communication
This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.
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Environmental Strategic Communication
This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and adverti
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Introduction to Political Communication
The sixth edition of An Introduction to Political Communication examines the nature of political public relations, political advertising and the role
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Business Acumen for Strategic Communicators
Business acumen has emerged as a critical competency for communicators. But if youÂ’re a public relations, advertising or communication professional t
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Power, Media and the Covid-19 Pandemic
This edited collection provides an in-depth, interdisciplinary critique of the acts of public communication disseminated during a major global crisis.
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Writing and Editing for Digital Media Taylor & Francis Ltd
In this fifth edition, Brian Carroll explores writing and editing for digital media with essential information about voice, style, media formats, ideation, story planning, and storytelling. An essential text for students of media, communication, public relations, marketing, and journalism who are looking to develop their writing and editing skills for this ever-evolving i...
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Writing and Editing for Digital Media Taylor & Francis Ltd
In this fifth edition, Brian Carroll explores writing and editing for digital media with essential information about voice, style, media formats, ideation, story planning, and storytelling. An essential text for students of media, communication, public relations, marketing, and journalism who are looking to develop their writing and editing skills for this ever-evolving i...
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No. 5 / 2 - Matsumoto Taiyo
Anotace: A powerfully imagined vision of the future from Taiyo Matsumoto, creator of the Eisner Award-winning Cats of the Louvre and Tekkonkinkreet.In a world where most of the earth has become a harsh desert, the Rainbow Council of the Peace Corps has a growing crisis on its hands. No. 5, one member of a team of superpowered global security guardians and a top marksman,...
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No. 5 / 2 - Taiyo Matsumoto
<p>A powerfully imagined vision of the future from Taiyo Matsumoto, creator of the Eisner Award-winning Cats of the Louvre and Tekkonkinkreet. In a world where most of the earth has become a harsh desert, the Rainbow Council of the Peace Corps has a growing crisis on its hands. No. 5, one member of a team of superpowered global security guardians and a top marksman...
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Precis de grammaire
Enfin une réponse claire a tous les problemes grammaticaux que peuvent rencontrer les apprenants de français langue étrangere a travers le monde!Le Précis de grammaire est tout particulierement destiné aux étudiants étrangers quel que soit leur niveau de français.Axées sur la communication, les explications contenues dans ce précis sont accompagnées d'exemples simples a c...
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Český časopis historický 4/2014
<p>Z obsahu:<br /> PÁNEK Jaroslav - PEŠEK Jiří, Znovuzrození Českého časopisu historického (The Re-Birth of the Czech Historical Review) s. 604-623<br /> SMÍŠEK Rostislav Uherská korunovace Josefa I. jako prostředek symbolické komunikace (The Hungarian Coronation of Joseph I as a Means of Symobolic Communication) s. 624-654<br /> EBELOVÁ Ivana Žid...
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