Sage handbook of social media marketing
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Social Media Marketing
A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma a
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Social Media Marketing
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological ad
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SAGE Handbook of Social Media
This highly international handbook addresses the most significant research themes, methodological approaches and debates about social media. Leading s
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SAGE Handbook of Social Media Research Methods
This second edition has been comprehensively updated and expanded, from 39 to 49 chapters. The Handbook spans the entire research process, from data c
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Digital Marketing
An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metri
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Unmanageable Consumer
'The Unmanageable Consumer has long been one of my favorite books in the sociology of consumption. This long overdue third edition has updated and revised the basic argument in many ways. Most importantly, it now offers a new chapter on the consumer as worker or, more generally, the prosumer. Assign it to your classes (I have...and will again) and read it for your edifica...
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