Social communication in advertising

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Nalezeno 101 produktů

Social Communication in Advertising

With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Fac

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Dostupnost: do 7 dnů

Social Issues in Sport Communication

Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with

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Dostupnost: do 7 dnů

Controversies in Contemporary Advertising

A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversia

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Dostupnost: do 7 dnů

Communication and Social Change

How do the communication practices of governments, NGOs and social movements enhance opportunities for citizen-led change? In this incisive book, T

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Communication and Interpersonal Skills in Social Work

An essential textbook for communication and interpersonal skills in social work

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Dostupnost: do 7 dnů

Developing Your Communication Skills in Social Work

This book looks at the essential communication skills required to become an effective social worker.

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Communication and Interpersonal Skills in Social Work

This book offers students a solid grounding in the core knowledge and skills of communication needed for effective practice. It takes the key theories

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Dostupnost: do 7 dnů

Social Media Influencers in Strategic Communication

This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. It tackles strategic influenc

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Developing Your Communication Skills in Social Work

A step-by-step guide to developing effective communication skills with a diverse range of service users and professionals.

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Health Communication for Social Justice

This textbook combines whole person and social justice perspectives to educate students on the role of communication in promoting inclusive and person

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Social Communication Intervention Programme Resource

This book contains the complete set of resources required to plan and deliver the Interventions set out in the companion book, including forms, activi

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Advertising Management in a Digital Environment

This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional a

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Routledge Handbook of Corporate Social Responsibility Communication

This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and

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Supporting Autism and Social Communication Difficulties in Mainstream Schools

This guidebook has been created to help parents, teachers and other practitioners support young people who find social communication challenging. It a

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Communication Skills in Nursing, Health and Social Care

Presented in a unique and easy-to-use dictionary format, this practical guide will help students and practitioners understand and apply the principle

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Dostupnost: do 7 dnů

Communication Power

In this wide-ranging and powerful book, Castells analyses the revolution in communication technologies and social media that has created a new communi

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Dostupnost: do 7 dnů

Corporate Communication

Fully updated in light of the Covid-19 pandemic and recent social and technological advances, this popular, market-leading textbook for corporate comm

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Dostupnost: do 7 dnů

Advertising and Consumer Society Taylor & Francis Ltd

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods and debates needed to analyse and understand advertising....

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Dostupnost: do 90 dnů

Advertising and Consumer Society Taylor & Francis Ltd

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods and debates needed to analyse and understand advertising....

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Dostupnost: do 90 dnů

Principles of Strategic Communication

Marking a paradigm shift in the field, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising,

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Ideology and Modern Culture - Critical Social Theory in the Era of Mass Communication

In this major new work, Thompson develops an original account of ideology and relates it to the analysis of culture and mass communication in modern Societies. Thompson offers a concise and critical appraisal of major contributions to the theory of ideology, from Marx and Mannheim, to Horkheimer, Adorno and Habermas. He argues that these thinkers - and social and politica...

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Communication, Relationships and Care

Written for those involved in care services, this book aims to improve understanding of communication and relationships in health and social care sett

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Dynamics of Political Communication

Covering communication and politics and the problematic issues that bear on the functioning of democracy in an age of partisanship, social media, and

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Translation and Social Media Communication in the Age of the Pandemic

Written by leading scholars in translation studies, media studies and literary studies, this volume sets to open up new conversations among these fiel

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Dark Social

This book explores how people interact online through anonymous communication in encrypted, hidden, or otherwise obscured online spaces. The authors t

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Social Media in Legal Practice

This volume focuses on three major aspects of mediated communication through social media. It will be a valuable reference for international scholars

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Risk Communication and Community Resilience

This book explores the role and practice of risk communication in building community resilience to natural and social hazards. It examines how risk co

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Mindful Communication Taylor & Francis Ltd

Skillful communication and warm connection are needed today more than ever before. This book explores the potential of mindfulness skills, and how they can be applied to communication in a range of settings.Mindful Communication will be of interest to professionals in mental health, social care, education and to anyone who wishes to listen and speak with more wisdom and c...

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Dostupnost: do 90 dnů

Mindful Communication Taylor & Francis Ltd

Skillful communication and warm connection are needed today more than ever before. This book explores the potential of mindfulness skills, and how they can be applied to communication in a range of settings.Mindful Communication will be of interest to professionals in mental health, social care, education and to anyone who wishes to listen and speak with more wisdom and c...

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Dostupnost: do 90 dnů

Introduction to Language and Communication for Allied Health and Social Care Professions

Bringing insights from linguistics to those without a background in this field, this book enables readers to better appreciate the ways in which langu

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Teaching Social Communication to Children with Autism and Other Developmental Delays, Second Edition

For young children with autism spectrum disorder (ASD) and others who have challenges in interacting and communicating, early intervention is key--and

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Crafts and Social Networks in Viking Towns

Explores the interface between craft, communication networks, and urbanization in Viking-age Northern Europe employing new theoretical and analytical

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Policing and Social Media

This book illustrates how social media and related changes in communication formats have affected the public face of policing and police work using Ca

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5G Wireless Communication System in Healthcare Informatics Taylor & Francis Ltd

Discussing the importance of 5G wireless communication in healthcare will help transform human services frameworks in medical clinics into brilliant emergency clinics where remote social insurance administrations can be conveyed to patients around the globe, this text will be useful for graduate students, academic researchers and professionals in the fields of electrical,...

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Dostupnost: do 90 dnů

Introducing Social Semiotics

This text makes concrete the complexities of meaning-making and is useful reading for anyone interested in how communication works.

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Pragmatics, (Im)Politeness, and Intergroup Communication

This Element shows the basis for pragmatics/(im)politeness to become intergroup-oriented to be able to consider interactions in which social identitie

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The Routledge Companion to Advertising and Promotional Culture Taylor & Francis Ltd

This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communi...

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Dostupnost: do 90 dnů

Media, Democracy and Social Change

A timely and provocative exploration of contemporary political communication from a world-leading author team. In an age of "fake news" and Youtube al

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Media, Democracy and Social Change

A timely and provocative exploration of contemporary political communication from a world-leading author team. In an age of "fake news" and Youtube al

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Dostupnost: do 7 dnů

How to Communicate Effectively in Health and Social Care

How to Communicate Effectively in Health and Social Care is a handbook aimed at professionals to help improve their communication skills.

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That's My Story!: Drama for Confidence, Communication and Creativity in KS1 and Beyond

The ability to communicate is an essential life skill for all children, underpinning their confidence, personal and social wellbeing, and sense of sel

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A Guide to Managing Atypical Communication in Healthcare Taylor & Francis Ltd

This book presents a supportive and practical guide for healthcare professionals and trainees in a way that considers a wide spectrum of atypical communication conditions, their impact on everyday healthcare interactions, and the social and cultural contexts in which interactions with atypical communicators take place. This book will be a valuable resource for health and ...

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Dostupnost: do 90 dnů

A Guide to Managing Atypical Communication in Healthcare Taylor & Francis Ltd

This book presents a supportive and practical guide for healthcare professionals and trainees in a way that considers a wide spectrum of atypical communication conditions, their impact on everyday healthcare interactions, and the social and cultural contexts in which interactions with atypical communicators take place. This book will be a valuable resource for health and ...

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Dostupnost: do 90 dnů

The Psychology of Political Communication Taylor & Francis Ltd

Contemporary politics is mass-communication politics. Politicians are not only seen and heard, they are seen and heard in close-up through television appearances, speeches, interviews, and on social media. In this book, the authors analyse the ways in which politicians communicate with each other, the media, and the electorate, they also discuss the implications of contem...

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Dostupnost: do 90 dnů

The Psychology of Political Communication Taylor & Francis Ltd

Contemporary politics is mass-communication politics. Politicians are not only seen and heard, they are seen and heard in close-up through television appearances, speeches, interviews, and on social media. In this book, the authors analyse the ways in which politicians communicate with each other, the media, and the electorate, they also discuss the implications of contem...

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Dostupnost: do 90 dnů

Social Justice, Activism and Diversity in U.S. Media History Taylor & Francis Ltd

This book offers a diverse approach to journalism history told from a multimedia perspective, re-examining mainstream stories and highlighting contributions that are often overlooked. Interactive and accessible, Social Justice, Activism and Diversity in U.S. Media History is an indispensable resource for Generation Z, scholars in mass communication and American history, j...

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Dostupnost: do 90 dnů

Social Justice, Activism and Diversity in U.S. Media History Taylor & Francis Ltd

This book offers a diverse approach to journalism history told from a multimedia perspective, re-examining mainstream stories and highlighting contributions that are often overlooked. Interactive and accessible, Social Justice, Activism and Diversity in U.S. Media History is an indispensable resource for Generation Z, scholars in mass communication and American history, j...

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Dostupnost: do 90 dnů

Essential Guide to Interpersonal Communicatio – Building Great Relationships with Faith, Skill, and Virtue in the Age of Social Media

Two experts offer a solid Christian perspective on interpersonal communication in our social media age.

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Promoting Social Interaction for Individuals with Communicative Impairments

The book presents approaches to nurturing communicative abilities in people with a communication impairment. It looks at a range of approaches, includ

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Effect of Social Media on Adolescents' Mental Health and Well-Being

Social media has become more popular among adolescents during the past decade and has led to an increase in internet use and virtual communication thr

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The Routledge Handbook of Privacy and Social Media Taylor & Francis Ltd

This volume provides the basis for contemporary privacy and social media research and informs global as well as local initiatives to address issues related to social media privacy through research, policymaking, and education. This handbook will be a valuable resource for advanced students, scholars, and policymakers in the fields of communication studies, digital media ...

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Dostupnost: do 90 dnů

Networked Theology – Negotiating Faith in Digital Culture

This informed theology of communication and media analyzes how we consume new media and technologies and discusses the impact on our social and religi

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Multilingual Families in a Digital Age Taylor & Francis Ltd

This book offers new insights into transnational family life in today’s digital age, exploring the media resources and language practices parents and children employ toward maintaining social relationships in digital interactions and constructing transnational family bonds and identities. With an innovative perspective on ‘doing family’ in the digital age, this book will...

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Dostupnost: do 90 dnů

Empathic Civilization - The Race to Global Consciousness in a World in Crisis

In this sweeping new interpretation of the history of civilization, bestselling author Jeremy Rifkin looks at the evolution of empathy and the profound ways that it has shaped our development-and is likely to determine our fate as a species. Today we face unparalleled challenges in an energy-intensive and interconnected world that will demand an unprecedented level of mut...

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Dostupnost: skladem

Data-Driven Intelligence in Wireless Networks Taylor & Francis Ltd

This book highlights the importance of data-driven techniques to solve wireless communication problems. It presents a number of problems (e.g., related to performance, security, and social networking), and provides solutions using various data-driven techniques, including machine learning, deep learning, federated learning, and AI. The target audience of this book include...

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Dostupnost: do 90 dnů

Media Activism, Artivism and the Fight Against Marginalisation in the Global South Taylor & Francis Ltd

This book analyses a South-to-South connection between media activists and artivists - artists who are activists - in the Global South. Crucial reading for students and scholars of media activism, social movements, global media and communication, development studies, and international studies, as well as activists, and social movement organisations. ...

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Dostupnost: do 90 dnů

The Public and Its Problems

With renewed interest in pragmatism and its implications for democracy in an age of mass communication, bureaucracy, and ever-increasing social comple

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ECHO

The ECHO program detailed in this book was developed to build ease and comfort with social pragmatic communication, focusing on improving conversation

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Autism from Diagnostic Pathway to Intervention

This book provides professionals in multi-disciplinary teams with four photocopiable checklists, designed to assess social and communication skills of

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Marriage and the Culture of Peace Taylor & Francis Ltd

This book provides skills for therapists and families to help improve interpersonal communication, promoting a new system of family coexistence and a refreshed concept of the modern marriage in society. This interdisciplinary text will be of great interest to family therapists and clinical social workers, as well as to students and researchers in communication and peace s...

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Dostupnost: do 90 dnů
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