Social marketing taylor francis ltd

Social Marketing Taylor & Francis Ltd

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. This popular introductory textbook has been fully updated to enable you to...

Dostupnost: do 90 dnů

Social Marketing Taylor & Francis Ltd

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. This popular introductory textbook has been fully updated to enable you to...

Dostupnost: do 90 dnů

Social Marketing

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces.

Dostupnost: do 7 dnů

Success in Social Marketing

Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world related to multiple

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Social and Sustainability Marketing

Experts in the field of economics, management science, and particularly in the marketing domain, have always been interested in and acknowledged the i

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Evaluating Social Media Marketing

This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attentio

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Stakeholder Involvement in Social Marketing

This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing cont

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Digital and Social Media Marketing

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Social Media Marketing for Book Publishers

Providing a concise toolbox for publishing professionals and students of publishing, this book explores skills needed to master the key elements of so

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Digital Marketing Taylor & Francis Ltd

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketi...

Dostupnost: do 90 dnů

Digital Marketing Taylor & Francis Ltd

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketi...

Dostupnost: do 90 dnů

Marketing Fashion Taylor & Francis Ltd

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashi...

Dostupnost: do 90 dnů

Marketing Fashion Taylor & Francis Ltd

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashi...

Dostupnost: do 90 dnů

Contemporary Issues in Marketing and Consumer Behaviour Taylor & Francis Ltd

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing and online gaming. This popular text links marketing t...

Dostupnost: do 90 dnů

Contemporary Issues in Marketing and Consumer Behaviour Taylor & Francis Ltd

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing and online gaming. This popular text links marketing t...

Dostupnost: do 90 dnů

Creating Social Value

A manifesto for Social Value Creation, a strategy combining corporate assets (innovation capacities, marketing skills, managerial acumen, employee eng

Dostupnost: do 7 dnů

Social Healing Taylor & Francis Ltd

Social Healing draws on a transdisciplinary approach— bringing sociology, philosophy, psychology, and spirituality together — to understand health, social suffering, and healing in our contemporary world. It explores the spiritual, social, ethical, and political dimensions of health and healing. This pioneering work will be of great interest to scholars and researchers of...

Dostupnost: do 90 dnů

Social Work Taylor & Francis Ltd

Building on the successful 1st edition, this reader brings together some of the most significant ideas that have informed social work practice over the last fifty years. At the same time as presenting these foundational extracts, the book includes commentaries that allow the reader to understand the texts on their own terms as well as to be aware of their relations to eac...

Dostupnost: do 90 dnů

Social Work Taylor & Francis Ltd

Building on the successful 1st edition, this reader brings together some of the most significant ideas that have informed social work practice over the last fifty years. At the same time as presenting these foundational extracts, the book includes commentaries that allow the reader to understand the texts on their own terms as well as to be aware of their relations to eac...

Dostupnost: do 90 dnů

Hospitality Marketing

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.

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Destination Marketing

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing or

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Digital Marketing

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building

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Global Marketing

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp.

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Influencer Marketing

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands a

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Implicative Marketing

This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led

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Tourism Marketing

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major the

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Charity Marketing

This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing, to challenge students and researche

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Marketing Analytics

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marke

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Charity Marketing

This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing, to challenge students and researche

Dostupnost: do 7 dnů

Project Marketing

This book is a comprehensive and practical guide to project marketing—a crucial aspect of businesses worldwide. Drawing on extant marketing their, it

Dostupnost: do 7 dnů

Marketing Fashion

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process

Dostupnost: do 7 dnů

Digital Marketing

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and strategic insights to help students u

Dostupnost: do 7 dnů

Global Marketing

Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing to

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Sensory Marketing

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Experiential Marketing

This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension,

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Airport Marketing

This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport mark

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Sports Marketing

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Wine Marketing

Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further read

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Marketing Briefs

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Destination Marketing

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Rural Marketing

Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fu

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International Marketing

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Ethical Consumption Taylor & Francis Ltd

Arising from foundations in green and eco consumerism alongside corporate social responsibility, ethical consumption is a multi-disciplinary area of research, incorporating perspectives from marketing, psychology and sociology. This shortform book presents an expert overview of the empirical evidence on ethical consumption. It will be of interest to academics and students...

Dostupnost: do 90 dnů

Information Spread in a Social Media Age

The book provides a general understanding of modern social media systems, network fundamentals, model development techniques, and social marketing. Th

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Strategic Integrated Marketing Communications Taylor & Francis Ltd

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. A detailed, practical overview of the strategic plannin...

Dostupnost: do 90 dnů

Strategic Integrated Marketing Communications Taylor & Francis Ltd

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. A detailed, practical overview of the strategic plannin...

Dostupnost: do 90 dnů

Ethnic Hospitality Marketing Taylor & Francis Ltd

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumer constructed meanings of authenticity, how it is transmitted and received. It follows by exploring the marketing implications of consumer constructs and effective promotional methods to aid restaurateurs to better engage with customers whi...

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Driving Consumer Engagement in Social Media

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchan

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Social Skills

A guide to understanding and meeting the needs of those who have difficulty with social skills. It includes: what we mean by social skills; how social

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Social Inequality

The eleventh edition of Social Inequality: Forms, Causes, and Consequences is an introduction to the study of social inequality. Fully updated statist

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Social Psychology

This book examines the concept of social psychology in todayÂ’s context. It analyses the theoretical concepts of social psychology and their applicati

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Social Mind

The Social Mind introduces and examines the philosophy of social cognition, Essential reading for students of philosophy of mind and psychology and th

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Social Works

Shannon JacksonÂ’s Social Works mediates between visual and performance studies, incorporating political, aesthetic and social discourses. This book u

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Social Psychology

In a jargon-free and accessible manner, Social Psychology: The Basics critically examines these fundamental principles of social psychology, and provi

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Social Constructionism

New fully updated revision of a compact, accessible and practical introduction to social constructionism suitable at undergraduate level and beyond.

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Social Enterprise

Developing earlier theories of social enterprise through comparative analysis, and including contributions from an impressive list of industry leaders

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Social Policy

This thoroughly revised and expanded new edition provides a comprehensive introduction to contemporary social policy and addresses its historical, the

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Team Sports Marketing

In Team Sports Marketing, author Kirk Wakefield dispels demonstrates that effective sports marketing epitomizes the science and art of marketing acros

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Strategic Content Marketing

Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice.

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Fundamentals of Airline Marketing

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrativ

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