Strategic communication taylor francis ltd

Strategic Communication Taylor & Francis Ltd

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. ...

Dostupnost: do 90 dnů

Strategic Communication Taylor & Francis Ltd

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. ...

Dostupnost: do 90 dnů

Organizational Listening for Strategic Communication Taylor & Francis Ltd

Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts....

Dostupnost: do 90 dnů

Strategic Crisis Communication Taylor & Francis Ltd

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis. Whether due to an external incident or an internal misstep, every major company or institution will find itself scrutinized, its normal operations disrupte...

Dostupnost: do 90 dnů

Strategic Crisis Communication Taylor & Francis Ltd

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis. Whether due to an external incident or an internal misstep, every major company or institution will find itself scrutinized, its normal operations disrupte...

Dostupnost: do 90 dnů

Strategic Communication

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in resea

Dostupnost: do 7 dnů

Strategic Communication

This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been ful

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Principles of Strategic Communication

Marking a paradigm shift in the field, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising,

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Strategic Internal Communication

This book offers a holistic perspective on internal communication, that is the fundamental for a successful organization, and combines the latest rese

Dostupnost: do 7 dnů

Strategic Crisis Communication

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to p

Dostupnost: do 7 dnů

Strategic Communication and AI

This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart

Dostupnost: do 7 dnů

Routledge Handbook of Strategic Communication

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educato

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Future Directions of Strategic Communication

This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the

Dostupnost: do 7 dnů

Organizational Listening for Strategic Communication

Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and

Dostupnost: do 7 dnů

Social Media Influencers in Strategic Communication

This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. It tackles strategic influenc

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Cross-Cultural Journalism and Strategic Communication

Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgr

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Management Communication Taylor & Francis Ltd

This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and O’Rourke has written a highly readabl...

Dostupnost: do 90 dnů

Management Communication Taylor & Francis Ltd

This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and O’Rourke has written a highly readabl...

Dostupnost: do 90 dnů

Management Communication

This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial

Dostupnost: do 7 dnů

Strategic Integrated Marketing Communications Taylor & Francis Ltd

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. A detailed, practical overview of the strategic plannin...

Dostupnost: do 90 dnů

Strategic Integrated Marketing Communications Taylor & Francis Ltd

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. A detailed, practical overview of the strategic plannin...

Dostupnost: do 90 dnů

Mindful Communication Taylor & Francis Ltd

Skillful communication and warm connection are needed today more than ever before. This book explores the potential of mindfulness skills, and how they can be applied to communication in a range of settings.Mindful Communication will be of interest to professionals in mental health, social care, education and to anyone who wishes to listen and speak with more wisdom and c...

Dostupnost: do 90 dnů

Mindful Communication Taylor & Francis Ltd

Skillful communication and warm connection are needed today more than ever before. This book explores the potential of mindfulness skills, and how they can be applied to communication in a range of settings.Mindful Communication will be of interest to professionals in mental health, social care, education and to anyone who wishes to listen and speak with more wisdom and c...

Dostupnost: do 90 dnů

Strategic Foresight

This book is a comprehensive introduction to strategic foresight. It explains the theoretical foundations and practical applications of strategic fore

Dostupnost: do 7 dnů

Strategic Manager

The Strategic Manager provides a comprehensive, logical and applied insight in strategic management. Unlike some more theory-heavy texts, this book fo

Dostupnost: do 7 dnů

Strategic Studies

This new edition of the Strategic Studies Reader brings together key essays on strategic theory by some of the leading contributors in the field. It g

Dostupnost: do 7 dnů

Strategic Writing

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, g

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Strategic Listening

The main aim of the book is to increase knowledge about listening and help organizations and individuals become better at strategic listening. And thr

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Strategic Innovation

Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book sh

Dostupnost: do 7 dnů

Strategic Management

Dostupnost: do 7 dnů

Strategic Management

This book is designed to help students think critically and understand fully how to strategically manage their future firms.

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Strategic Writing

This practical, multidisciplinary text teaches public relations and media writing with concise instructions for more than 40 types of documents. An es

Dostupnost: do 7 dnů

Strategic Narratives

Dostupnost: do 7 dnů

Strategic Intelligence

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Strategic Creativity

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertisi

Dostupnost: do 7 dnů

Strategic Alliance Management Taylor & Francis Ltd

Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges. For each stage, readers are presented with theoretical insights, evidence-based managerial guidelines and a business case illustration. The textbook remains highly valuable cor...

Dostupnost: do 90 dnů

Strategic Alliance Management Taylor & Francis Ltd

Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges. For each stage, readers are presented with theoretical insights, evidence-based managerial guidelines and a business case illustration. The textbook remains highly valuable cor...

Dostupnost: do 90 dnů

Strategic Human Resource Management Taylor & Francis Ltd

The second edition of this popular shortform book provides a concise expert summary of key issues in the theory and practice of the management of human resources – one of the most crucial drivers of organizational performance. Serving as a unique researcher’s guide, this concise book enables readers to develop their own ideas for future research and such is essential read...

Dostupnost: do 90 dnů

Workplace Communication

Workplace Communication highlights how we can build interpersonal relationships through effective communication and why this is essential to workplace

Dostupnost: do 7 dnů

Technical Communication

Technical Communication takes a design approach to foundational and emergent technical communication skills such as document design, job applications

Dostupnost: do 7 dnů

Intercultural Communication

Intercultural Communication provides a critical introduction to the dynamic arenas of communication across different cultural and social strata. Throu

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Group Communication

In this comprehensive, advanced introduction to group communication, the fieldÂ’s leading experts summarize theory, methodological advancements, and c

Dostupnost: do 7 dnů

Health Communication

This thoroughly revised second edition covers the major areas of research, theory, and practical application in health communication.

Dostupnost: do 7 dnů

Group Communication

In this comprehensive, advanced introduction to group communication, the fieldÂ’s leading experts summarize theory, methodological advancements, and c

Dostupnost: do 7 dnů

Corporate Communication

Corporate Communication: Concepts and Practice - a comprehensive and engaging textbook - helps in understanding the underlying concepts and real-life

Dostupnost: do 7 dnů

Pandemic Communication

This book details how the processes of communication are affected by the presence of a pandemic and establishes a research agenda of those effects acr

Dostupnost: do 7 dnů

Mindful Communication

Skilful communication and warm connection are needed today more than ever before. This book explores the potential of mindfulness skills, and how they

Dostupnost: do 7 dnů

Wireless Communication

The reference text covers advanced wireless communication technologies and challenges in a comprehensive manner. It will be an ideal reference text fo

Dostupnost: do 7 dnů

Nonverbal Communication

The newly revised edition of this groundbreaking textbook provides a comprehensive overview of the theory, research, and applications of nonverbal com

Dostupnost: do 7 dnů

Understanding Strategic Analysis

Understanding Strategic Analysis is a concise and practical guide for organisational strategic analysis, strategy development, decision-making and imp

Dostupnost: do 7 dnů

Understanding Russian Strategic Behavior

This book examines the extent to which RussiaÂ’s strategic behavior is the product of its imperial strategic culture and PutinÂ’s own operational code

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Strategic Business Case Analysis

This textbook provides students with the skills to analyse business case studies from a strategic perspective.

Dostupnost: do 7 dnů

Strategic Alliance Management

Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with co

Dostupnost: do 7 dnů

Strategic Content Marketing

Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice.

Dostupnost: do 7 dnů

Leadership and Strategic Management

The book aims at tackling the potential interrelations among environmental transformations, strategic decisions, and leadership, to better understand

Dostupnost: do 7 dnů

Beyond Strategic Kaizen

Essentially, by adopting the Strategic Kaizen methodology presented in detail in this book to consistently achieve the ideal state of a manufacturing

Dostupnost: do 7 dnů

Strategic Portfolio Management

This textbook combines academic theory with practical insight to demonstrate how the delivery of the strategic aims of an organisation can be achieved

Dostupnost: do 7 dnů

Strategic Marketing Planning

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each cha

Dostupnost: do 7 dnů

Strategic Public Relations Writing

Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communi

Dostupnost: do 7 dnů

Strategic Sports Event Management

This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from internatio

Dostupnost: do 7 dnů