The branding
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Branding the 'Beur' Author
This book reconsiders authorship by the descendants of North African immigrants to France by consulting how these authors' novels have been discussed
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Lean Branding
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself
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Digital Branding
Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyze, optimize and measure the tangible result
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Branding a AI
Open the doors to the world of branding and artificial intelligence, the future of building efficient revenue! Unlike anything else out there, this bo
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City Branding and Promotion
The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, v
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Smart Branding Book
This book presents in a concise fashion the latest thinking and methods for successful branding.
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Universal Principles of Branding
Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding.Ă‚
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Personal Branding For Dummies
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition,
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Give & Get Employer Branding
In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture? The answer may surprise y
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Sustainable Energy Branding
As climate change has become one of the greatest challenges of our times, the worldÂ’s power companies are engaged in levels of industrial change that
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Branding that Means Business
New in the Economist Edge series: how brands can create enduring bonds with customers and markets in the post-digital age of social influence.
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Branding of Tourist Destinations
The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners
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Brands and Branding
The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a c
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Branding: A Very Short Introduction
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we stil
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Political Economy of City Branding
This book discusses city branding from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia.
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22 Immutable Laws Of Branding
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book
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Branding Authoritarian Nations Taylor & Francis Ltd
Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand. Providing the first comprehensive analysis of nation branding in Thailand and the first book-length account of the country’s political developments since the 2014 military cou...
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Decoding Logos: From LOGO Design to Branding
Decoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo development
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Gender Equality and Nation Branding in the Nordic Region
This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses
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Route Branding and Special Liveries on British Buses
Showcases rare and previously unseen photographs documenting this unique part of the British bus scene.
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Popular Geopolitics and Nation Branding in the Post-Soviet Realm
This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States of Eurasia, and
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Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations
A unique handbook of the logos of contemporary terrorist organizations worldwide, from al-Qaeda to the Real IRA, with a foreword by renowned graphic d
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Viral Personal Branding: Marketing a Personal Brand, Building Buzz and Getting Your Dream Clients
Warning: This book could change your life and set you on a new path with your business. If you want to know how to spread an idea-and you are the idea-read this book. Every author, creative, and major marketing brand needs to ma
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Marketing Communications
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to pro
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The Interaction Field
Branding expert Erich Joachimsthaler introduces readers to the Interaction Field as a new model for the world's most successful business organizations
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Brand Against the Machine
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for comp
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Glasgow Kiss
Alex Gray's brilliantly gripping early Lorimer novels are now available with the distinctive branding of her bestselling frontlist.
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Pitch Black
Alex Gray's brilliantly gripping early Lorimer novels are now available with the distinctive branding of her bestselling frontlist.
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Riverman
Alex Gray's brilliantly gripping early Lorimer novels are now available with the distinctive branding of her bestselling frontlist.
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Barry Loser and the Holiday of Doom - Smith Jim
Anotace: Roald Dahl Funny Prize-winning series, perfect for fans of Dennis the Menace, Diary of a Wimpy Kid, Tom Gates, and Mr Gum. `My best friend Bunky is sort of like my pet dog, so it was weird when he suddenly started fancying a cat one day.` Barry can`t wait to tell his friends that they`ve been invited on his family caravan holiday to Plonkton. B...
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Strategic Brand Management
The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have
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Third Secret
Bold new jacket to match the UK branding of NYT bestseller THE TEMPLAR LEGACY and Berry's new novel THE ALEXANDRIA LINK
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Paddington and the Disappearing Sandwich
Paddington is introduced to younger readers in this pre-school picture book, starring one of the world's best-loved characters, Paddington Bear, now a major movie star! Reissued with attractive new cover branding. When Paddington Bear goes to town looking for different shapes, he soon discovers that some are much longer-lasting than others...especially if they happen to b...
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R Gazprom 5.1-2008 20.10.2008
Platná norma R Gazprom 5.1-2008 Indicators. Requirements for marking and branding. The procedure of registration and operation
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The Sartorialist: India - Scott Schuman
<p>Scott Schuman, a.k.a. The Sartorialist, has been traveling to India for over a decade to capture its wildly original beauty in markets, music festivals, city streets, and cricket fields, and across cities like Delhi, Jaipur, Chennai, and Mumbai. The result gathers all the unique qualities that have brought him worldwide renown: a photojournalist’s eye, a humanist...
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You Belong To Me (The Baltimore Series Book 1)
A killer is branding his victims with numbers. How many will he kill before he's stopped? YOU BELONG TO ME is a fantastic thriller from bestselling au
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Art of the Start 2.0
Fully revised and updated for the first time in a decade - Guy Kawasaki's iconic, bestselling guide for startups of all kinds. Now featuring the latest wisdom about social media and many other topics. A new product, a new service, a new company, a new division, a new organization, a new anything-where there's a will, here's the way. Whether you are an entrepreneur, intrap...
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Brand Mysticism
An edgy and irreverent treatise on the art of branding from the booze world's mastermind on the subject, Steven Grasse, “the punk-rock prince of smal
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Cues : Master the Secret Language of Charismatic Communication - Edwards Vanessa Van
<p>It's not enough to have great ideas. You also need to know how to communicate them.What makes someone charismatic? Why do some people captivate a room, while others have trouble managing a small meeting? What makes some ideas spread, while other good ones fall by the wayside? Cues - the tiny signals we send to others 24/7 through our body language, facial express...
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Airline
Celebrates the unique culture of air travel, examining plane interiors, branding, food and fashion
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Brand Book
A no-nonsense guide to the fundamentals of brands and branding
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Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself
One of todayÂ’s top branding gurus shares the secret to connecting authentically with your audience.
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Fashion Marketing and Communication
This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the wa
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Use of Vinyls on Buses and Coaches
With a wealth of photographs, take a colourful look at the use of vinyl branding on buses and coaches.
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Brand Leadership
The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands
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London Underground By Design
Beginning in the pioneering Victorian age, the author charts the evolution of architecture, branding, typeface, map design, interior and textile style
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B2B Brand Management
This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to brandi
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Food Design in Italy
An accessible introduction to the design of Italian food branding, packaging, advertising, and marketing, covering all of the most iconic Italian food
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How Brands Become Icons
Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers a
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Goodvertising
Suitable for advertising or branding professionals, this title showcases creative work from over 120 campaigns from around the world that communicate
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Food Store
Richly photographed throughout with insightful texts on current trends, The Food Store brings together 50+ stunning interior designs and branding conc
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Marketing Complex
Benefit from a unique examination of the over-simplification of marketing, and learn how to take a more multi-dimensional approach to branding.
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International Theatre Festivals and Twenty-First-Century Interculturalism
International theatre and live-arts festivals too often come under the exclusive purview of tourism and city branding. Exploring their potential to fo
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Public Sector Marketing Communications Volume I
In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, tr
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Creating Brand Cool
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful e-c
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Fashion Brands
Explore the popularization of fashion and how marketers and branding experts have turned clothes and accessories into objects of desire with this insi
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Richard Scarry's Funniest Storybook Ever! (0385382979)
Kniha - 64 stran, anglicky, Pevná bez přebalu lesklá A classic collection of Scarry's funniest stories, now back in print. With a fresh new look and branding, reviving lost treasures from the backlist. Ages: 3+
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Living Brands
Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examin
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Dámské legíny Reebok high rise black
-Take these womens leggings from the gym to the street thanks to the bold print and subtle branding. Shaped bonded side seams hug and smooth your curves for a flattering fit. The wide back panel protects you from abrasion during ab work and the highly mobile fabric wicks sweat for a dry comfortable feel.
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Podobné fráze: the 22 immutable laws of branding | branding the beur author