Applied sport business analytics
Applied Sport Business Analytics
Applied Sport Business Analytics provides a practical explanation of the use of data analytics in sport. It will prepare sport managers and data analy
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Business Analytics
Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the e
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Sport Business Analytics
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This
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Marketing Analysis in Sport Business
This book explores sport marketing analytics. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience i
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