Marketing an introduction
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Marketing: A Very Short Introduction
This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As gl
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Marketing Communications
An introduction to the marketing communications tools, theories and strategies in an easy-to-read way.
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Essentials of Marketing
Help your students engage with the principles of marketing. Essentials of Marketing, 7th edition, is an accessible and lively introduction ideal fo
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Principles of Marketing
An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their
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Essentials of Digital Marketing
This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on market
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Routledge Companion to Marketing and Feminism
This comprehensive and authorative sourcebook, offers academics, researchers and students an introduction to and overview of current scholarship at th
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Aesthetic Clinic Marketing in the Digital Age
This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive act
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Introduction to Film and TV Production
This streamlined, step-by-step guide provides an overview of the complete production process, from conceiving of an idea to marketing the final produc
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Food Design in Italy
An accessible introduction to the design of Italian food branding, packaging, advertising, and marketing, covering all of the most iconic Italian food
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Managing in a VUCA World
This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization. To cover all areas, the book is divided into six sections. Section 1 acts as an intro...
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20th-Century Fashion. 100 Years of Apparel Ads - Alison A. Nieder
The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk. Along the way, the signature silhouettes of each era evolved beyond recognition. For women, House of Worth crinolines gave way to Vionnet’s bias-...
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The Sartorialist: India - Scott Schuman
<p>Scott Schuman, a.k.a. The Sartorialist, has been traveling to India for over a decade to capture its wildly original beauty in markets, music festivals, city streets, and cricket fields, and across cities like Delhi, Jaipur, Chennai, and Mumbai. The result gathers all the unique qualities that have brought him worldwide renown: a photojournalist’s eye, a humanist...
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The Business 2.0 Advanced C1 Student´s Book - kolektiv autorů
Anotace: Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has ...
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The Business 2.0 Intermediate B1+ Audio CDs (2) - Allison John
Anotace: Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has ...
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Business 2.0 Advanced Level Student's Book Pack
Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been impro...
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Business 2.0 Advanced Level Class Audio CD
Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been impro...
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Business 2.0 Pre-Intermediate Level Class Audio CD
Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been impro...
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Business 2.0 Upper Intermediate Level Teacher's Book Pack
Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been impro...
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Business 2.0 Intermediate Level Teacher's Book Pack
Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been impro...
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The Business 2.0 Advanced C1: Student´s Book - autorů kolektiv
<p>Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has b...
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The Business 2.0 Advanced C1
Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been impro...
Více informací
Business 2.0 Upper Intermediate Level Student's Book Pack
Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been impro...
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Business 2.0 Intermediate Level Class Audio CDx2
Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been impro...
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Business 2.0 Upper Intermediate Level Class Audio CDx2
Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been impro...
Více informací
Business 2.0 Intermediate Level Student's Book Pack
Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been impro...
Více informací
The Business 2.0 Intermediate B1+
Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been impro...
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The Business 2.0 Upper Intermediate B2
Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been impro...
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The Business 2.0 Advanced C1
Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been impro...
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